6 Powerful Online Reputation Management Tips to Suppress Bad Links - PowerPoint PPT Presentation

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6 Powerful Online Reputation Management Tips to Suppress Bad Links

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Even, online reputation management has become the hottest topics of 2017. Since so many consumers prefer to research before making a purchased design. – PowerPoint PPT presentation

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Title: 6 Powerful Online Reputation Management Tips to Suppress Bad Links


1
6 Powerful Online Reputation Management Tips to
Suppress Bad Links
  • www.reputationplanners.com

2
What is Online Reputation Management?
  • Online reputation management is the process of
    controlling what shows up when someone looks you
    up online. We'll show you how to identify and
    clean up any damaging content about you online,
    like negative Google results, risky social media
    posts, and images as well as help you promote
    positive content that helps you look great online.

3
Why Your Online Reputation Matters?
  • Your reputation is as crucial as ever in todays
    digital world, where a single negative search
    result can dramatically alter public perception
    of you or your brand.
  • People are looking you up online making
    decisions about you based
    on what they find
  • Anyone can say anything about you online without
    getting in trouble,
    whether its true or
    not.

4
Powerful Online Reputation Management Tips
  • Right Social Profiles in the Right Ways
  • A Universal Bio with Embedded Links
  • Speak, Invest, Donate Hire
  • Avoid Free-for-All Sites
  • An Alternative Blog
  • Leverage Lower Quality Links

5
Right Social Profiles in the Right Ways
  • One of the major mistakes in the reputation
    management process is to index social profiles on
    dozens or hundreds of sites and point links to as
    many as possible, hoping to take over negative
    results.
  • Another misconception is presuming that
    registering a profile is enough to take over the
    rankings. Participating heavily in the sites to
    help those profiles rank higher than just earning
    external links.

6
A Universal Bio with Embedded Links
  • If you or your business display in press, media,
    and events or receive indications and references
    on the intent, theres always a stock bio or
    profile requisite by the publisher. 
  • Embedded links with reasonably good anchor text
    should point back to pages you control on the web.

7
Speak, Invest, Donate Hire
  • Speaking at events is typically free, promotes
    yourself and your brand, including a high-quality
    bio with links.
  • Investing in companies or donating to non-profits
    or even individuals that have a strong online
    presence, to get positive SERP results
  • Hiring is unique. Announce and create profiles at
    all of these job websites to bring up positive
    results in your SERPS

8
Avoid Free-for-All Sites
  • The basic rule of online reputation management is
    avoiding free-for-all sites like Wikipedia.
  • Wikipedia wont provide you the control over the
    contents posted about you/your brand. You would
    have to wage a long war to take down the negative
    feedback posted about your brand

9
An Alternative Blog
  • logging is an excellent strategy to attract a lot
    of links and external references
  • Being observed that alternative blogs on separate
    topics using a similar system works brilliantly.
  • When doing this, leverage your existing network
    for blog roll links and share on social channels.
  • Stop Ripoff Complaints Before They Happen

10
Leverage Lower Quality Links
  • Never buy crappy links, but if you must or if you
    have other links you control that are of
    questionable quality or you think search engines
    might consider the low value or even
    manipulative, dont point these to your newly
    registered domains or the sites you own. 
  • It is not sure whether the no follows directly
    get counted or if the pages get scraped and
    republished in some followed format. But
    according to experts, it works well in social
    profile pages ranking.

11
Thank You!!
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