FACEBOOK UPDATE TO BOOST AUTHENTIC STORIES - PowerPoint PPT Presentation

About This Presentation
Title:

FACEBOOK UPDATE TO BOOST AUTHENTIC STORIES

Description:

The authenticity will be decided by many factors such as categorizing of pages, identity of the news owner, etc. The publishers who have posted spams and “fake” news in the past would be penalized by Facebook and will struggle to get likes, comments or even visibility on the platform. – PowerPoint PPT presentation

Number of Views:12

less

Transcript and Presenter's Notes

Title: FACEBOOK UPDATE TO BOOST AUTHENTIC STORIES


1
FACEBOOK UPDATE TO BOOST AUTHENTIC STORIES
2
  • Facebook was started in 2004 by a Harvard
    University student Mark Zuckerberg and today it
    is one of the most used social networking sites
    across the globe. With around a billion active
    users from across the world, it is no wonder
    Facebook is the number one social media site
    today.  

3
  • Besides the individuals, a large number of
    business owners are also using Facebook to
    promote their business and news associated with
    it. It is the second most used social media
    platform, after LinkedIn, by the business owners.

4
  • Accordingly to a Buzzfeed report in November
    2016, false news had more engagement than the
    real ones. One of the fake news on Facebook was
    that Ireland was accepting American refugees
    fleeing Trump. 

5
  • According to the report, the highest performing
    fake election news had much higher engagement
    than the genuine news in the last three months of
    US election from authentic news sites such as New
    York Times, Washington Post, Huffington Post, NBC
    News, and others.

6
  • The twenty top performing fake posts generated
    around 8.7 million responses such as shares,
    reactions and comments. In contrast, the twenty
    best performing genuine news had only around 7.3
    million interactions.

7
  • With the powerful impact fake news are making,
    Facebook has finally introduced two new
    algorithms to ensure the genuine and authentic
    news get delivered on a timely manner and is
    further boosted.

8
  • The authenticity will be decided by many factors
    such as categorizing of pages, identity of the
    news owner, etc. The publishers who have posted
    spams and fake news in the past would be
    penalized by Facebook and will struggle to get
    likes, comments or even visibility on the
    platform.

9
  • Avoid hiding the posts on your page as Facebook
    considers that as one of the suspecting behaviors
    of the user.  In such cases, it will consider
    content of your page to be unauthentic.

10
  • Real time signals such as the likes, comments,
    engagement on a post will help prove the content
    as original and important, thus not fake.  In
    these cases, Facebook will help increase the
    visibility of the newsfeed.

11
  • The purpose of Facebook with the above-mentioned
    algorithms is to motivate the original publishers
    to continue sharing important news and demotivate
    the fake news publishers in doing so. It is
    essential they understand that although it might
    have worked until this point, but Facebook will
    no longer promote it.
Write a Comment
User Comments (0)
About PowerShow.com