Alcoholic Drinks in Italy

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Alcoholic Drinks in Italy
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Summary
In 2016 alcoholic drinks performed well thanks to
renewed interest in the category. Despite the
longstanding financial crisis and reduced
disposable incomes, Italians still like to have a
drink as a small treat or when socialising with
friends. Consumers increasingly favoured higher
quality products within alcoholic drinks. The
retail channel was the best performer, while the
foodservice channel continued to suffer as
consumers limited their spending and tended to
consume alcoholic drinks at home.
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Alcoholic Drinks in Italy report offers a
comprehensive guide to the size and shape of the
market at a national level. It provides the
latest retail sales data (2012-2016), allowing
you to identify the sectors driving growth. It
identifies the leading companies, the leading
brands and offers strategic analysis of key
factors influencing the market - be they
legislative, distribution or pricing issues.
Forecasts to 2021 illustrate how the market is
set to change.
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Product coverage Beer, Cider/Perry,
RTDs/High-Strength Premixes, Spirits, Wine.Data
coverage market sizes (historic and forecasts),
company shares, brand shares and distribution
data.Why buy this report? Get a detailed
picture of the Alcoholic Drinks market
Pinpoint growth sectors and identify factors
driving change Understand the competitive
environment, the market's major players and
leading brands Use five-year forecasts to
assess how the market is predicted to develop.
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Related Report

• Alcoholic Drinks in Switzerland
• Alcoholic Drinks in New Zealand
• Davide Campari-Milano SpA in Alcoholic Drinks
  (Italy)
• Heineken Italia SpA in Alcoholic Drinks (Italy)
• Schenk SA in Alcoholic Drinks (Switzerland)
• DB Breweries Ltd in Alcoholic Drinks (New
  Zealand)
• CAVIRO - Cooperative Agricole Viti-Frutticoltori
  Italiani Riuniti Organizzati Scarl in Alcoholic
  Drinks (Italy)

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Full Report
Alcoholic Drinks in Italy
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