2014-2016 E-learning Market Trends — Western European E-learning Market

1
The growth rate for Self-paced eLearning in
Western Europe is 5.8 and revenues will reach
8.1 billion by 2016, up from 6.1 billion in
2011, according to a new Ambient Insight report
called, The Western Europe Market for Self-paced
eLearning Products and Services 2011-2016
Forecast and Analysis. In this regional report,
revenue forecasts are broken out for twenty-two
countries Spain, France, Germany, the
Netherlands, Sweden, Switzerland, Denmark, Italy,
Finland, Belgium, Norway, Poland, the United
Kingdom, Hungary, Austria, Ireland, Slovakia,
Greece, Bulgaria, Portugal, the Czech Republic,
and Romania. While the aggregate growth rate in
Western Europe is 5.8, several countries have
significantly higher growth rates. For example,
the market in one country is growing at a
breathtaking 37.6, comments Sam S. Adkins,
Chief Research Officer. The countries with high
growth rates are new markets offering suppliers
significant new revenue opportunities. This is
also true in Eastern Europe, which we cover in a
separate report. Western Europe is the worlds
second largest buying region for E-Learning
products and services after North America. This
is set to change in the upcoming forecasted
period. Asia is predicted to outspend Western
Europe in E-Learning terms by 2016. Despite
being a mature market, 2013 was nevertheless a
transitional year for E- Learning in Western
Europe. We can put aside the buzz about MOOCs in
higher education and all the noise about a
coming shift to mobile. For those of us who
focus on workplace learning, the interesting
shift is the number of small and medium
sized businesses that have started to adopt
sophisticated learning technologies. With the
pricing structure of products such as Docebo,
suddenly smaller companies are realizing that
there is a very low barrier to entry for them to
enterprise-grade capacity in this area. The
other trend weve observed, from the larger
corporations in our client base, is a shift to
outsourcing the development of E-Learning content
to professional agencies rather
2
than building in-house. Were excited about the
landscape for 2014. Guy McEvoy, Managing
Director, Guykat. https//www.eztalks.com/elearni
ng/2014-2016-western-european-e-learning-market-tr
ends.html