3 Digital Marketing Ideas - PowerPoint PPT Presentation

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3 Digital Marketing Ideas

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The phrase digital marketing is often thrown around casually. Usually, the heaviest emphasis is placed on social media, but this ignores some of the most exciting and worthwhile aspects of digital marketing. Far away from Facebook and the Twitter sphere, here are you can kick start a full-scale digital marketing effort and increase your ROI in 2017.  – PowerPoint PPT presentation

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Title: 3 Digital Marketing Ideas


1
3 Digital Marketing Ideas To Make 2017 Great
2
Introduction
  • The phrase digital marketing is often thrown
    around casually. Usually, the heaviest emphasis
    is placed on social media, but this ignores some
    of the most exciting and worthwhile aspects of
    digital marketing.
  • Far away from Facebook and the Twitter sphere,
    here are you can kick start a full-scale digital
    marketing effort and increase your ROI in 2017. 

3
Replace (Some) Direct Mail With Marketing Email
  • Direct mail is a mainstay of dealership
    marketing. However, it has two major drawbacks
    it is expensive, and its ROI can be very
    difficult to measure

4
Consider Text Messaging for Service Features
  • Before we dive into what is considered a frontier
    of digital marketing, consider one fact 80 of
    text messages are opened within the first three
    minutes of deliver.
  • That's some powerful reach! While most dealers
    will approach mass text messaging with
    trepidation, it has the potential to
    differentiate and have the highest ROI of all
    digital media platforms if used properly. 

5
Capture Your Leads For Re-Targeting
  • At the end of the day, the above suggestions are
    very difficult to implement if you don't capture
    your client data effectively! After all, what
    good are Facebook likes if you can't directly
    reach out to every lead?
  • Lead nurturing is a key part of your everyday
    sales process--you expect that your sales staff
    is calling leads who expressed interest but
    didn't buy--so why wouldn't you incorporate
    follow up into your digital marketing? Why not
    augment those phone calls with targeted emails,
    saving time for your sales staff? 

6
conclusion
  • These three ideas, if taken and considered, can
    lead to significant impacts in your marketing
    efforts. Good luck!

7
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