IoT (Internet of Things) in Retail Market Global Research and Analysis 2024

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Premium Insight of IoT (Internet of Things) in
Retail Market 2017-2024 Global Market
Insights Inc.
Fuel Cell Market size worth 25.5bn by 2024
Low Power Wide Area Network
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Regional Analysis of IoT in Retail Market

• North America dominates the IoT in retail market,
  owing to a high e-commerce market share and
  presence of organized retail sector in the
  regionIn the U.S., retailers are focused on
  improving supply chain performance by
  increasingly investing in technologies such as
  automated inventory verification.
• The Asia Pacific IoT in retail market is
  projected to have a steady growth, owing to rapid
  technological advancements and fast developing
  e-commerce industry.
• Innovators in the region such as China Unicorn
  and Jasper are capitalizing on increasing
  penetration of IoT to deliver mobile payment
  services and wireless POS in retail. The
  retailers in Asia Pacific IoT in retail market
  are implementing IoT to speed up checkout lines
  and enhance customer experience. For instance,
  Gain City, a Singapore-based electronics goods
  supplier uses virtual sales assistants, in
  combination with video analytics to modify its
  offerings based on customer preferences.

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Application Analysis of IoT in Retail Market

• IoT in retail market applications include digital
  signage, advertising marketing, energy
  optimization, supply chain management,
  intelligent payment solutions, smart vending
  machines, real time/streaming analysis, smart
  shelves smart doors, resource management, and
  safety security.

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Competitive Market Share of IoT in Retail Market

• Players operating in the IoT in retail market
  include IBM Corporation, Microsoft Corporation,
  Intel Corporation Inc., Cisco Systems Inc.,
  Accenture, PTC Inc., Broadcom, Zebra
  Technologies, Freescale, Texas Instrument, APM,
  Telit Wireless Solutions, Sierra Wireless, and
  Stream Technologies.
• The IoT in retail market is highly fragment with
  small, niche players entering the industry with
  specialized products and innovative technologies.
  However, lack of funds or finance rely on bigger
  players for developing technology platforms.
  Partnerships collaborations are some strategies
  used by industry players to achieve growth and
  enter newer markets. New product launches are the
  strategies undertaken by retail giants. For
  instance, in 2013, Mondelez International
  launched smart shelves developed by Dell and
  Panasonic. This state-of-art technology was
  developed to track customer age, sex, and
  preference towards Oreo. In addition, Amazon Inc.
  introduced its Wi-Fi connected device, Dash
  Button, which lets customers record products of
  their choice by simply pushing a button.

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