DEVRY MKTG 522 Week 1 DQ 1 Market Research

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DEVRY MKTG 522 Week 1 DQ 1 Market Research

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• Name the six steps in the marketing research
  process as discussed in the Kotler text.
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• Why is it important to include all of these steps
  in the research process?
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• Why is the first step the most important?
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