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Effective Communication for Business Growth

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Communications are done through the different promotional activities. Through the proper communications the business tends to impact over the daily lives of different people – PowerPoint PPT presentation

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Title: Effective Communication for Business Growth


1
Effective Communication for Business Growth
2
How Effective Communication useful for Business
Growth
  • Communication processes are necessary for every
    organization in doing business. Communications
    are done through the different promotional
    activities. Through the proper communications the
    business tends to impact over the daily lives of
    different people. Different media channels are
    adapted for the promotions and advertisements.
  • In order to advertise with purpose of proper
    communication different technologies and media
    channels are chosen by the business over
    promotions. Promoting the business or products
    through newspaper, T.V., billboards and different
    other mediums, is referred as advertisements. The
    business communication processes with the purpose
    of promotions are helpful for a business to
    maintain the ethical steps within the operations
    as well as maintaining the customer relationships.

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Processes of Communications
  • To have success in the business advertisements
    and the promotions are important part within the
    business activities. In light of the
    advertisements and promotions the process of
    communication is referred as the message which
    will be delivered to the targeted market. Through
    the most effective communication activities more
    audience can be convinced to purchase the
    products or have interests in the business.
  • Mass Communications
  • Sender and Encoding
  • Message Channels
  • Interpersonal Communication
  • Provided by http//www.ozassignmenthelp.com.au

5
Mass Communications Process
  • By targeting a wide number of customers an
    organization can develop the advertisements and
    promotional activities and chose efficient media
    channels to deliver the message.

6
Sender and Encoding Process
  • In this process the sender of the advertisements
    is the agency who develops the advertisements by
    adding the message and sends it to the public so
    that they can be interested on the products by
    getting the message. An organization can approach
    to different advertising agencies that have the
    skills to develop such advertisements. The
    agencies use different signs and pictures along
    with proper contents which are used as encoding
    the message within the ads. The customers tend to
    understand the encoded message through these
    signs and pictures.

7
Message Channels Process
  • Creative and effective advertisement for the
    organization the message channels are used as the
    mediums for the communication. Such mediums are
    T.V, newspaper, social media, digital mediums
    along with internet and websites etc. The
    advertisements of organization should be
    developed and proper media planning should be
    done by analyzing the advertisements activities
    of the competitors like ZARA.

8
Interpersonal Communication Process
  • Face to face communication is considered in this
    communication process.

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