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India Mattress Market

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The organized mattress market encompasses of three types of mattresses namely Coir, PU foam and spring mattress. Indian consumers usually prefer a coir mattress or a foam mattress but the demand is now changing towards spring mattresses. Globally, majority of sales is in the spring mattress segment while in India the spring mattress category is at a nascent stage. – PowerPoint PPT presentation

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Title: India Mattress Market


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IndiaMattress Market
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Summary
'India Mattress Market Overview, 2016-2022' gives
an in-depth analysis of mattress industry in
India. A mattress is a large pad for supporting
the reclining body, used as a bed or as part of a
bed. Home and decor industry, being an important
part of any nation's lifestyle is growing at a
rapid pace to meet the demands and tastes of
variety of people. Mattress, which plays an
important role in consumer's lives worldwide,
just used to get ignored in India. However,
people are now getting informed and educated
which has increased the importance of mattresses
among Indian consumers.
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The growth in mattress market is largely led by
the domestic factors such as increased income
levels and also due to infrastructural
development in terms of increased number of
residential units and inflating number of hotels
in the country. The organized mattress market
encompasses of three types of mattresses namely
Coir, PU foam and spring mattress. Indian
consumers usually prefer a coir mattress or a
foam mattress but the demand is now changing
towards spring mattresses. Globally, majority of
sales is in the spring mattress segment while in
India the spring mattress category is at a
nascent stage.
5
According to India Mattress Market Overview,
2016-2022, market share of unorganized players
is expected to drop drastically in coming years.
The Indian mattress market, which is tightly in
the grip of the unorganized sector led by the
street-side shop and the local ginner, is fast
shifting towards branded mattresses. Organized
sector is growing with rising demand of good
quality mattresses among Indian consumers.
Nowadays, consumers have even started buying from
international brands because of their high
quality and contemporary products. In India,
organized players sell mattresses through two
mediums, one is offline and the other is online.
Offline mattress market consists of retail sales
of mattresses from dealers/distributors or own
franchised stores.
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Indian consumers usually have a habit of going to
store and feel the mattress by touching or
sitting on it. This is how they decide the
comfort level of mattress and take their decision
which makes the offline mode of distribution more
popular. Branded mattresses are broadly sold to
two end users viz. residential and institutional.
Growing housing demand has been increasing the
sales of mattresses in the residential market all
over the country. Whereas institutional demand is
thriving owing to an increase in construction,
real estate, and tourism hospitality sector
that requires hundreds of beds and mattresses.
Hence, both residential and institutional demand
is growing in India with the rising awareness
regarding mattress types and brands.
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Key Product Type
  • Coir Mattress
  • PU Foam Mattress
  • Spring Mattress
  • Others

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Full Report
India Mattress Market
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