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MKT 571 Course Success Begins / snaptutorial.com

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For more classes visit www.snaptutorial.com 1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints • Effective reach • Share of shelf • Trial rate – PowerPoint PPT presentation

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Title: MKT 571 Course Success Begins / snaptutorial.com


1
MKT 571 Course Success Begins / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
2
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Final Exam Guide (New) For more classes
visit www.snaptutorial.com 1.         The stage
in the new product process that occurs first and
has a pass ratio of 14 is the ________
stage.            test marketing           
idea screening            product
development            product soft
launch 2.         If Ming was interested in
capturing distribution metrics for her retail
organization, which of the following might she
consider?
3
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Final Exam Guide For more classes
visit www.snaptutorial.com 1. Which component of a
 marketing audit includes major developments in in
come, prices, savings, and credit that affect the 
company?   Technological   Political   Economic  
Cultural  
4
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 1 Assignment Researching Marketing
Questions For more classes visit www.snaptutorial.
com Purpose of Assignment  This assignment is
designed to help students analyze and interpret
primary and/or secondary data and research.
First, students will be provided with a marketing
report that allows for preparing basic executive
level data insights. Second, they will be allowed
to pick a company and product or service.
5
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 1 DQ 1 For more classes
visit www.snaptutorial.com What have been the
major marketing trends in the last decade? What
new marketing trends do you anticipate in the
next 10 years?
6
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 1 DQ 2 For more classes
visit www.snaptutorial.com UOP has been the
darling of Wall Street during the last few years.
They offer some of the highest profit margins of
any company in America today. And UOP has had a
fine record of growing both revenue and profits.
They are, by far, the largest private university
in the Country.
7
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2
Papers) For more classes visit www.snaptutorial.co
m This Tutorial contains 2 Papers  Select a local
company and one of its products or
services. Create a 1,400-word Discussion Guide
for your selected product or service to be used
during the course of a Focus Group that
researches your product or services target
market. In your plan, be sure to do the following
8
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 2 Assignment Understanding Target
Markets For more classes visit www.snaptutorial.co
m Purpose of Assignment  To develop effective
relationship marketing, a company must first
understand its targeted consumers' buying
influences and behaviors. This week's assignment
is the first part of the development of a
marketing plan. It provides the foundation of the
marketing plan and introduces the student to a
variety of diagrammatic tools for understanding a
business.  Assignment Steps  To develop effective
relationship marketing, a company must first
understand its targeted consumers' buying
influences and behaviors. In Week 2, create the
Research section of you
9
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 2 DQ 1 For more classes
visit www.snaptutorial.com This week we are
reading about "branding". Here is a recent
article on the subject. Comments
please. http//www.ksbw.com/money/21467497/detail.
html
10
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 2 DQ 2 For more classes
visit www.snaptutorial.com We are entering a real
crowded and mature market with our CNN product.
(Read class case introduction). Here is a two
part DQ. 1. Describe the overall strategy we
should adopt to maximize our potential for
success. 2. In one sentence write your
positioning statement for the product
11
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Go to the Strategic Business
Insights website. Take the VALS Survey. Have the
results sent to you by email. The results are
sent in a Microsoft Word document showing your
primary and secondary VALS segments.
12
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers) For more classes
visit www.snaptutorial.com This Tutorial contains
2 Papers  Develop a 1,050-word marketing plan
discussion which includes the following Discuss
what a marketing plan is and is not. Examine the
elements that should be included in a marketing
plan. Examine the importance of a marketing plan.
13
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle For more classes
visit www.snaptutorial.com Purpose of
Assignment All products/services go through a
life cycle of NPI (new product introduction),
growth, maturity and decline. These various
stages affect the marketing strategy and
promotional efforts. In Week 3, you will
incorporate a product strategy that addresses at
least 3 areas of the product life cycle.
14
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 3 DQ 1 For more classes
visit www.snaptutorial.com What do you think are
the most important characteristics/attributes of
successful sales people? Discuss BTW Sales is
part of the marketing function.
15
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 3 DQ 2 For more classes
visit www.snaptutorial.com You are working at
Johnson Johnson and one of your
responsibilities is to set prices for new drugs.
The firm has invented a cure for Aids and is
protected by patent. The cost for the one time
injection that cures the disease is 100 and
includes amortization of the development cost
(The 1 billion cost to develop the product is
included in the 100) and the cost raw materials.
16
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers) For more classes
visit www.snaptutorial.com This Tutorial contains
2 Papers  You are a marketing manager for a local
company and you are developing a plan to improve
customer relationships and increase
satisfaction. Select one of the following types
of local companies Florist Veterinarian
17
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1 For more classes
visit www.snaptutorial.com Create a 1,400-word
Product Launch Plan in a Microsoft Word
document. The Product Launch plan will be for two
countries.  Select your home (domestic) market
and another for the international market. Do not
select the U.S. and Canada, the U.S. and Britain,
or Canada and Britain as your combinations. While
the audiences should have the same need for the
product or service you come up with, they should
have distinctive cultures and habits.
18
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 3 Team Assignment New Product
Launch For more classes visit www.snaptutorial.com
Purpose of Assignment Understanding the various
phases of a product or service lifecycle is
critical when addressing a market. If your
product is in decline and the competitor's
product is in growth, your strategy for the
product or service will be different. This
exercise will enable students to demonstrate an
understanding of both their product/service life
19
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 4 Assignment Price and Channel
Strategy For more classes visit www.snaptutorial.c
om Purpose of Assignment  This assignment is
designed to help students analyze and understand
how price setting and go to market (distribution)
are interrelated and affects the profitability
and growth of the business. It has been designed
to be a short overview on purpose the concepts
of pricing and distribution are complex and a
general understanding is what should be absorbed
in one week of study. 
20
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 4 DQ 1 For more classes
visit www.snaptutorial.com Let's assume that our
overall objectives for the ReCharge bar is to
generate 300 million in year 1 sales and capture
the 1 market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be accomplished.
21
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 4 DQ 2 For more classes
visit www.snaptutorial.com Let's assume that The
Recharge Bar has been wildly successful and we
have achieved all our major objectives in the U.
S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
22
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2 For more classes
visit www.snaptutorial.com Create a 1,400-word
Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include
the following for both the domestic and
international markets based on the team's
research Describe the target market (audience)
profiles, key buying behaviors, and decision
motivators for the consumer target
23
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy For more classes
visit www.snaptutorial.com Purpose of
Assignment This assignment is designed to help
students understand the interrelationships
between brand strategy and the communication
message to the target audience. It is a
continuation of the marketing plan and students
should review the Week 3 Learning Team Assignment
for assistance in product brand strategies the
team has developed. Assignment Steps
24
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2) For more classes
visit www.snaptutorial.com Select a current
product or service with which you are familiar.
This product will be used to pitch a new
integrated marketing communication and marketing
mix to a client who is the marketer or producer
of the product. Review the current marketing mix
including the communication channels used.
25
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only) For more classes
visit www.snaptutorial.com Select a current
product or service with which you are familiar.
This product will be used to pitch a new
integrated marketing communication and marketing
mix to a client who is the marketer or producer
of the product. Review the current marketing mix
including the communication channels used. 
26
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 5 DQ 1 For more classes
visit www.snaptutorial.com Let's assume our
objective for ReCharge is to deliver 300 million
in first year sales and to capture the 1 market
share position in the category by the end of our
first full year of operation. (BTW. Setting
marketing objectives prior to developing strategy
is real important) What should our promotional
budget be? Why? What methodology did you use to
come up with your budget?
27
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 5 DQ 2 For more classes
visit www.snaptutorial.com   Instead you're going
to get a chance to get your creative juices going
and to hopefully have some fun doing it. Each of
you will demonstrate your creative approach to
the ReCharge Bar by developing a TV commercial,
radio spot or magazine ad. You don't need to get
fancy with the graphics. You can verbally
describe what is going on. But write the actual
copy for your ad.
28
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 5 Team Assignment Media Options For
more classes visit www.snaptutorial.com Purpose
of Assignment  The purpose of this assignment is
to creatively illustrate traditional and new
media options. An understanding of the target
audience and effective communication for each is
a desired outcome. It provides the Learning Team
the opportunity to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome. 
29
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3 For more classes
visit www.snaptutorial.com Develop a 1,400-word
Communication Plan including the
following Discuss the marketing communication
channels available for the domestic and
international markets. Evaluate the merits and
drawbacks of the channel options in relation to
the target audience, your product or service, and
the timing of the launch phase.
30
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 6 Assignment Social, Ethical, and
Legal Implications For more classes
visit www.snaptutorial.com Purpose of
Assignment The purpose of this assignment is to
help students think through the importance of
social, legal, and ethical issues that may arise
with their product or service and the
implications of decisions made within those
frameworks. It is designed to help the learners
understand ethical and legal issues related to
marketing practices.
31
MKT 571 Course Success Begins / snaptutorial.com
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final
Project For more classes visit www.snaptutorial.co
m Complete the final phase of your New Product
Launch Marketing Plan. Consider your product
launch to date, reflect on additional learning,
and incorporate feedback to the Learning Team's
Marketing Plan for your new product/service. Once
all previous weeks' sections and the remaining
parts of the Plan are compiled, it should be no
more than 3,500 words. Be sure to include the
following
32
MKT 571 Course Success Begins / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
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