How Can You Improve Your Website Speed?

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How Can You Improve Your Website Speed?

• By - Enterprise Monkey
• Visit us www. enterprisemonkey.com.au

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Introduction
Website speed is one of the most important
factors to improve the user experience. It is
also very crucial search ranking factor. Imagine,
a potential customer visiting your website and
abandoning it simply because it loads slowly. It
is the most embarrassing situation your business
can face.
(Source)
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Here are some of the common factors that affect
the speed of your website
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Image Optimisation
It is important to reduce the load time of your
website with proper optimisation of images. The
important thing to consider while optimising an
image is the quantity of data contained in it.
The lighter the image, the lesser will be its
load time. One must ensure that all the images
uploaded to the website and blog pages are
optimised. For optimisation, you can use tools
like, Adobe Photoshop, TinyPNG, and Microsoft
Paint, etc. Metadata such as image time,
location and editing history must also be removed
to improve the load times of each of the
pictures.
Source
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Reducing The Number of Redirects
There are any pages on your website that
undergo changes and many times the URL is changed
as well. In such cases, a 301 or a 302 redirect
is applied to redirect the user to the correct
and the latest page. This process increases the
load time of your pages. This happens because the
user has to undergo a process of moving from one
page to another. It is important to keep track of
your redirects clean them up as and when
required. It would help you optimise your site
redirects and list loading times.
Source
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Use a Content Distribution Network
You want the content of your website to be
delivered faster to your audiences and the
searchers at large. CDN is a global server
network that allows you to do just that and
improve the user experience of your website.
Whenever a searcher is looking for some
information, he is connected to the nearest
server for a faster content delivery. Your
website content can also be cached on these
servers for an even quicker experience for the
users. It also helps in handling the sudden
increases in the site traffic with ease.
(Source)
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Optimise Browser Caching
You can optimise the browser caching on your
website to improve its load speed time. There are
a few elements on your site such as its logo, CSS
and images that get stored in the temporary
memory of the users browser. You can control the
browser caching on your website by defining the
period for which this information will be
stored. The stored information in the browser
helps it to load the site quickly, by tracking
the temporary memory. You can do this by creating
an Expires Header in the .htaccess file in your
website and mention the caching times for the
individual elements say a month or a year
depending on the file type.
(Source)
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Gzip Compression
The compression method enables your website to
load faster with smaller files sizes. It is a
common SEO practice to improve load times of
websites. The compression can be enabled with
different types of web servers. With this method,
you can save more than 50 of the file size and
this way your web pages would utilise lesser
bandwidth and load faster. You can use various
online tools that can be used to test if the Gzip
compression has been enabled accurately or not.
(Source)
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Reduce The Number of HTTP Requests on Your Website
There are different types of code in your site.
These include images, scripts and flash, etc.
Each of these elements gets an HTTP request. By
reducing the number of on-page elements on your
website, you can quickly lessen the number of
HTTP requests as well. Use CSS, move your scripts
to the bottom and combine style sheets to
optimise the HTTP requests. You need to do this
on each of your pages to streamline their load
times.
Source
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Do Away With Broken Links
You need to check the broken links on your
website regularly. You can check these using
online tools and make a list that can be
monitored periodically. You can create a 301
redirect to newly created pages in case the older
pages are facing an issue. In case there is no
particular page that the removed or deleted page
can be redirected to, then you need to create a
custom 404 page. This page informs the visitors
that the page they are looking for has been
removed or deleted, thus avoiding any
confusion.
Source
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Thank you!
Source-http//enterprisemonkey.com.au/blog/improv
e-website-speed/