PPT For Local Search (1) - PowerPoint PPT Presentation


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PPT For Local Search (1)


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Title: PPT For Local Search (1)


  • Created By,

  • Importance
  • Google, Yahoo, and the other search engines
  • have revolutionized how we learn, how we
  • collaborate, how we shop, and in general have
  • helped billions of people around the world
  • harness the full power of the internet.
  • The importance of search can be
  • gauged from the fact that 97 of
  • consumers search for local businesses
  • Online
  • 69 of the searches are affected by geo or
    specified location
  • 20 of the searches made on Google are for local

  • Physical Address in the Searched City
  • If there is no location specified, but the
    business has a local presence on the
  • internet, then Google will limit listings
    displayed to those within the proximity
  • of the person searching.

  • Accurate Categories
  • It is important to have businesses listed in the
    categories they fit in. For
  • example, a local dentist has to be in the dentist
    category on the Google Local
  • Page. For those businesses that cater to specific
    or niche markets then it is
  • important for them to have custom categories
    describing the type of business
  • listed. Experts believe that the first category
    should be wide and the second
  • category more specific.
  • Proximity of Address to City Center
  • Search engines often rank businesses according to
    their proximity to the City
  • Centre. This centre is determined by the
    population or by the business centre
  • of the city. On Google Maps, entering the name of
    the city will most likely
  • display the City Centre as determined by Google.

  • Domain Authority of Website
  • The domain of the website has to be relevant and
    commanding on the
  • Google Local Page to be competitive against
    other competing domains. The
  • domain authority of a website can be increased
    through the use of
  • sanctioned SEO tactics.
  • Quantity of Sanctioned Citations
  • It is important for businesses to be listed in
    directories such as phone
  • directories in order for Google to list these
    businesses as valid for the
  • locations searched. For businesses to get the
    best out of this feature, data can
  • be submitted to online data providers or

  • City and State in Landing Page Title
  • The business has to have the name of the city or
    state it is located in
  • on the title page of its website. This address
    can be added to the
  • business' website with little trouble.
  • Authority of Structured Citations
  • It is important for local businesses to have
    quality and specific directories as
  • they are more commanding compared to general or
    vague directories.
  • Area Code on Google Local Page
  • Businesses can add their local area codes to the
    Google Local Page without
  • much trouble. It is important for businesses to
    have these area codes
  • specified as they make them stand out on searches

  • Number of Google Local Reviews
  • Local businesses should have reviews submitted by
    people on the
  • Google Local Page or other review websites such
    as Yelp. Experts
  • believe that reviews on Google have the most
    influence. Although
  • getting reviews from local consumers might be
    easy, getting reviews
  • from qualified and professional people such as
    doctors might be
  • difficult to achieve.

  • NAP Consistency
  • The directories provided by the business such as
    the name, phone numbers,
  • and addresses, should be in line with those
    provided on the Google Local
  • Page. If the information provided is different
    from what it actually is, then
  • people will have trouble contacting the business.
  • Local search engine optimization is especially
    beneficial for small or home
  • based businesses. It makes these businesses stand
    out without having to
  • spend huge amounts of money on marketing. The
    lower costs associated with
  • SEO is what enables these businesses to
    effectively compete with much larger
  • businesses. Thanks to the internet, small or home
    based businesses are still
  • alive and well in today's economy. Not only do
    these businesses allow the
  • smooth running of the economy, but they also help
    contribute to the
  • countrys overall GDP and employment rate.

  • Contact Us
  • MAIN

  • Todi Corners 32, Ezra Street
    73, Gladstone
  • Suite 964, 9th Floor Kolkata 700 001
    Woodgreen, London
  • INDIA.
    UK Pin
  • Phone 91 93310 39862
    Phone 44 20 3239 9521
  • Fax 91 33 4007 0863

  • Ganesh Market, Naharpur
    14 Office Park Ct,
  • Rohini, Sec-7,
    SC 29223-5947
  • New Delhi, INDIA.
    Phone 1 646 845
  • Phone 91 95557 64362
  • Sales sales.info_at_e-intellisense.com
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