COM 486 Course Success is a Tradition - snaptutorial.com

1
COM 486 Course Success is a Tradition /
snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
2
COM 486 Course Success is a Tradition /
snaptutorial.com
COM 486 Entire Course   COM 486 Week 1
Individual Assignment IMC and CMM Basics COM
486 Week 2 Assignment Message Map Presentation
COM 486 Week 3 Assignment Marketing
Communications Plan COM 486 Week 4 Individual
Assignment Movie Promotion and Advertising COM
486 Week 5 Assignment Integrated Marketing
Communications Campaign
3
COM 486 Course Success is a Tradition /
snaptutorial.com
COM 486 Week 1 Individual Assignment IMC and CMM
Basics   Write a 1,050- to 1,400-word paper that
compares two competitors that produce at least
two different products or services for example,
Nike and Adidas. Describe the strategies that
each brand uses to differentiate its products or
services from its competitor using integrated
marketing communications and Customer Message
Management. Your paper must also address the
following points How can these companies
maintain a positive corporate image?
4
COM 486 Course Success is a Tradition /
snaptutorial.com
COM 486 Week 2 Learning Team Assignment Message
Map Presentation   Choose either the catering,
conference, or hotel businesses on Baderman
Island. Identify and explain the essential
elements of a Message Map based on the template
provided in Figure 43, CMM Message Map, of your
text, Customer Message Management. Address the
four principles of Customer Message Management
covered in Figure 41 of the Customer Message
Management.
5
COM 486 Course Success is a Tradition /
snaptutorial.com
COM 486 Week 3 Individual Assignment Marketing
Communications Plan   Select a product that is
struggling in the market todayfor example,
dial-up Internet companies, PDAs or sport utility
vehiclesand a particular target
audience. Conduct a promotions opportunity
analysis to determine what promotional
opportunities exist for the chosen company, who
the target audience is, and their
characteristics. Include the following A
communication market analysis that will determine
who the primary competitors are, justify selected
target markets, identify target customers, and
determine how to position the product within the
minds of the target market The marketing
6
COM 486 Course Success is a Tradition /
snaptutorial.com
COM 486 Week 4 Individual Assignment Movie
Promotion and Advertising   You work for a large
movie studio and your job is to promote and
advertise a new movie. Choose the type of movie
and the target audience the studio hopes to
attract. Write a 1,400- to 1,750-word proposal
for your plan to promote and advertise this new
movie and how you will integrate marketing
communications. Answer the following How do you
plan to integrate technology into integrated
message materials? For example, fast food
restaurants, malls, websites, cell phones, or
other companies and media.
7
COM 486 Course Success is a Tradition /
snaptutorial.com
COM 486 Week 5 Team Assignment Integrated
Marketing Communications Campaign   Resource
BadermanIsland Virtual Organization Refer to
Baderman Island Virtual Organization and the
catering, conference, or hotel business component
that you used for the Week Two Learning Team
assignments. Follow the steps outlined below to
create a marketing communications campaign for
your selected industry onBadermanIsland. Write a
3,500- to 4,200-word paper outlining your
marketing communications campaign. Include the
following sections
8
COM 486 Course Success is a Tradition /
snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com