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Title: MKT 438 Course Extraordinary Success/ tutorialrank.com


1
MKT 438 Course Extraordinary Success/
tutorialrank.com
The Best way to predict the Future is to create
it.....To Best way....
www.tutorialrank.com
2
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Entire Course For more course tutorials
visit www.tutorialrank.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT 438
Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week
2 Individual Assignment Public Relations Case
Study (BP) (2 Papers) MKT 438 Week 2 Team
Assignment Part I Public Relations Campaign
(Delta Airlines)
3
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Final Exam Guide (UOP Course) For more
course tutorials visit www.tutorialrank.com
Complete the Final Examination. 1. The
objective of public relations is to sell 2.
The R-A-C-E approach to defining public
relations includes the following components 3.
The job of public relations professional
is very much that of an interpreter, where he
interprets 4. Which of the following
trends contributed to the evolution of public
relations in the United States?
4
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 1 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com Should a
company be concerned with public opinion? Why or
why not?
5
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 1 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com Which PR
communication tool do you feel is the most
effective? Why?
6
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 1 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 0 Times, Rating No rating What role
does PR play in your organization? Explain your
answer.
7
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (UOP Course) For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 3 Times, Rating A Resources
University Library, Internet Write a 700- to
1,050-word paper in which you define PR. Include
in your paper Explain your personal definition
of PR and definitions from three different
sources, such as the Public Relations Society
of America, textbooks, and so forth. Compare and
contrast these definitions in your paper. Explain
why you think there are so many different
definitions of PR. Prepare to discuss this
assignment in class. Format your paper consistent
with APA guidelines.
8
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 2 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com What are
some positive and negative aspects of publicity?
9
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 2 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com At what
stage of the PR campaign should evaluation occur?
Explain your answer. What are three types of
evaluation techniques used in PR? What are
examples of each?
10
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 2 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com How would
PR research impact a PR team? Give an example.
11
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
course tutorials visit www.tutorialrank.com MKT
438 WEEK 2 Public Relations Case Study MKT 438
WEEK 2 Public Relations Case Study Resource The
Practice of Public Relations textbook, University
Library, Internet After reading the case study
BPs Loose Lips Sink Credibility Ship (Chapter
1), please answer the following questions in a
Word document. How would you assess BPs
response to the Gulf of Mexico oil spill? (Answer
should be 90 to 175 words in length)
12
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper (UOP Course) For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 4 Times, Rating B Resources
University Library, Internet, and the
Virtual Organizations can be found on the student
website at Select a PR scenario from the
following list An organization is planning to
introduce a new product or service in another
country. An organization wants to position itself
as a leader in embracing diversity in the
workplace. An organization is experiencing
security issues associated with
13
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 3 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com What PR
tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?
14
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 3 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What is your organization's relationship with
the local, regional, national, and global media?
How does it impact your organization's PR
coverage?
15
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 3 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com How
critical is the internal communications process
in PR? Explain.
16
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more course
tutorials visit www.tutorialrank.com MKT 438
WEEK 3 Organizational and Societal Functions of
Public Relations Paper Resources The
Practice of Public Relations textbook, University
Library, Internet Select an organization with
which you are familiar, and identify an issue
within that organization that would have both
organizational (internal) and societal (external)
implications.
17
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines) For
more course tutorials visit www.tutorialrank.com
MKT 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library,
Internet Write a 700- to 1,050-word paper in
which you recommend strategies to build media
relations and generate publicity for the
organization selected in Learning Team Meeting
One. Address the following in your Strategy
Paper List objectives for the Public Relations
Campaign. Identify the risks in the strategy and
discuss what the Public Relations team can do to
minimize them. Write a media release and create
a media distribution list for the media release.
18
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 4 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
19
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 4 DQ 2 (UOP Course) For more course
tutorials visit www.tutorialrank.com What
potential effects can a crisis have on an
organization? Explain your answer.
20
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 4 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com Read the
case on the Exxon Valdex. What do you see as the
top PR problems from this case and what would you
do differently if you were in the PR department?
21
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis (UOP Course)
For more course tutorials visit www.tutorialrank.c
om Resource The Practice of Public Relations
Select one of the following case studies located
in The Practice of Public Relations or a case
study assigned or approved by faculty The
Tylenol Murders, Ch. 2 Exxon Corporations
Bad Good Friday, Ch. 5
22
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation (UOP
Course) For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 3
Times, Rating A Resources University
Library, Internet Prepare a 5- to 7-minute oral
Progress Report Presentation accompanied by 8 to
10 Microsoft PowerPoint slides illustrating the
work completed on your PR Campaign up to this
point.
23
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 5 DQ 1 (UOP Course) For more course
tutorials visit www.tutorialrank.com How has
technology impacted the dissemination of
information to global publics?
24
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 5 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com Tutori
al Purchased 2 Times, Rating B How can the
power of PR influence and change your point of
view? Is this ethical?
25
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 5 DQ 3 (UOP Course) For more course
tutorials visit www.tutorialrank.com How has
globalization, technology, and diversity affected
PR in the past five years?
26
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary (UOP
Course) For more course tutorials
visit www.tutorialrank.com MKT 438 WEEK 5
Managing a Crisis Simulation Resources
Managing a Crisis Using Public Relations
simulation Complete the simulation. Write a
1,050- to 1,400-word summary answering the
following questions What does proactive
planning mean?
27
MKT 438 Course Extraordinary Success/
tutorialrank.com
MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods) (UOP
Course) For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 4
Times, Rating B Resources University
Library, Internet Prepare 15 to 17 Microsoft
PowerPoint slides with speaker
notes illustrating the strategy and tactics of
your PR Campaign. Write a 3,750- to 4,500-word
paper integrating revised versions of your
previous Learning Team Assignments. Include the
following elements in your PR Campaign
28
MKT 438 Course Extraordinary Success/
tutorialrank.com
The Best way to predict the Future is to create
it.....To Best way....
www.tutorialrank.com
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