Mobile Apps in China

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Mobile Apps in China
www.marketreportsonchina.com
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Summary
Mobile Apps in China industry profile provides
top-line qualitative and quantitative Summary
information including market size (value and
volume 2012-16, and forecast to 2021). The
profile also contains descriptions of the leading
players including key financial metrics and
analysis of competitive pressures within the
market. Synopsis - Save time carrying out
entry-level research by identifying the size,
growth, major segments, and leading players in
the mobile apps market in China - Use the Five
Forces analysis to determine the competitive
intensity and therefore attractiveness of the
mobile apps market in China - Leading company
profiles reveal details of key mobile apps market
players global operations and financial
performance - Add weight to presentations and
pitches by understanding the future growth
prospects of the China mobile apps market with
five year forecasts by both value and volume
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Reasons To Buy - What was the size of the China
mobile apps market by value in 2016? - What will
be the size of the China mobile apps market in
2021? - What factors are affecting the strength
of competition in the China mobile apps
market? - How has the market performed over the
last five years? - What are the main segments
that make up China's mobile apps market? Key
Highlights The mobile applications market is
valued using a bottom-up approach that takes into
consideration the average number of user and/or
accounts of a particular technology in a given
year and the average monthly revenue per
subscription (ARPS) during that same year.
Non-recurring fees such as activation fees are
not accounted for. Revenues are exclusive of VAT.
Volumes represent the average number of active
mobile users using application or non-messaging
services - individuals can therefore be
double-counted if they have more than one
subscription.
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The market is segmented into ringtones,
graphics/images, games, browsing/WAP, video,
music and other mobile applications (data
cards/modems). Any currency conversions have been
carried out using constant annual average 2015
exchange rates. The Chinese Mobile Apps market
is expected to generate total revenues of 72.8bn
in 2016, representing a compound annual growth
rate (CAGR) of 26.2 between 2012 and
2016. Market consumption volume is forecast to
increase with a CAGR of 11.9 between 2012-2016,
to reach a total of 2,363.8 million applications
in 2016. Many companies have found it difficult
to develop revenue streams as fast as they have
developed user-bases, businesses are now
operating through a number of different income
systems and the value of the market is expected
to increase.
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Table of Contents

• Executive Summary
• Market value
• Market value forecast
• Market volume
• Market volume forecast
• Category segmentation
• Geography segmentation
• Market rivalry
• Market Overview

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• Market definition
• Market analysis
• Market Data
• Market value
• Market volume
• Market Segmentation
• Category segmentation
• Geography segmentation
• Market Outlook

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Full Report-Mobile Apps in China
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