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50 Marketing Ideas


This content marketing guide brings out some very good ways to create content that doesn’t look stale and retains its complete flavor. – PowerPoint PPT presentation

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Title: 50 Marketing Ideas

50 Marketing Ideas
  • Creation of engaging content is always a
    challenge for content marketers as content
    creation is a tough job. Producing unique content
    every time is not only a taxing job but you may
    also get short of new ideas. The list below gives
    ideas for creating more and more content using
    various mediums so that you never run short of
    content and always keep your audience engaged and
    remain in steady contact with your readers which
    is very essential in the current times.
  • http//infostreamusa.com/

Guide to creating great content
  • Bring out the best things about your products or
  • Create content that tells the benefit of using
    specific products or service or lets the reader
    know the advantages of things related to your

Tell People about Dos and Donts of any
product or service you specialize
  • If you know things your readers should avoid in
    order to remain safe. then dont keep it to
    yourself. This will definitely increase your
    authority on the subject.

People do like to know about the things to do
to get maximum out of anything
  • Be it marketing or cooking, people like to know
    the strategies that can bring out the best of
    their efforts. If you know anything that will add
    value to the effort, then bring it in front of

Create a Knowledgebase
  • Answering questions that people might have in
    their minds or would like to know the answers of
    clears doubts in the minds of people and they are
    more likely to trust you.

Bring out the current stories related to your
  • News stories, events and trends related to the
    field are a great source of informative content
    and they can prove to be a great medium to keep
    your audience engaged.

Discuss future trends which might have an
  • Enrich the knowledge of your readers with the
    upcoming trends which might have an impact on the
    industry in future. This helps in keeping your
    audience informed an engaged.

Pamper your audience with offers and promotions
  • The option to get something extra out of any
    product or service has always impacted buying
    decisions of the users. Use this as an asset for
    your sales efforts.

Help your readers make an informed decision
  • Making your audience aware of the products
    and services and their merits and demerits helps
    in the process of making an informed decision. If
    you are giving out this information yourself then
    the chances of conversion increase considerably.

Use Snap chat as a tool to create content
  • Visual content is more appealing to the audience
    and what better medium than snapchat to let your
    audience see the inside view of your business and
    regular activities.

Give viewers as closer view of your business
  • We are nosy by instinct and the curiosity to
    know how the things are actually made or produced
    has always fascinated people. Give your viewers a
    tour of the process to build their trust.

Use pictures to create your stories on Instagram
  • Instagram has come out as a very strong medium to
    engage viewers. People spend a lot of time on
    Instagram and making your brand popular through
    visual appeal is easier there.

Use various events, conferences, seminars for
creating relevant content
  • Everyone doesnt have the time to attend every
    event personally but getting inside information
    of the events always helps and people closely
    follow the reviews of such events. This could
    help you in creating more content which is liked
    by readers.

Opinions matter to people and hence surveys
always help
  • Doing online surveys has become easier these days
    and the participation of people is also usually
    very high. Get the juice out of the surveys and
    use the result for your content. This can help in
    getting great viewership.

Be it movies, hot places or books, people want
to know about the best
  • Top 10, Top 20 or Top 50 whatever be the number
    but people are always interested to know about
    the best places to visit, best books to read or
    best movies to see. Creating such a list can get
    you more viewership easily.

Be a twitter bird
  • There is no denying the fact that twitter is one
    of the highest followed site for the current news
    and trends. Create a twitter handle which gives
    out crisp content to engage your readership.

Cash on the potential of Guest Blogging
  • Guest blogging has many advantages and you can
    harness them to increase traffic to your website.
    You can invite guest bloggers from your industry
    to blog on your website and in this way you can
    get more exposure to a wider audience.

Create content showing step by step
demonstration of the making process
  • People love to know how things are prepared.
    You can indulge your viewers by showing them step
    by step procedure of how things are done in your
    business so that they get an in-depth view of the
    advantages of your product.

Give your audience a guided tour of the unknown
facts of your business
  • There are many processes in any business which
    are inaccessible to the users which they would
    like to know. Post videos of such processes and
    it would increase your interaction with your

Explain the Nitty Gritty details of businesses
  • Readers love to know hidden aspects of business
    which are usually kept under wraps. Give your
    readers some of these interesting details so that
    they remain interested.

Write product reviews
  • Product reviews are the medium to tell about
    specific qualities of any product and encourages
    people to try them. Post product reviews of some
    of your products so that people can know about
    the hidden qualities in the product which usually
    get ignored.

Use Podcast as an effective medium of
communication with your clients
  • Podcasting has emerged as a very powerful tool
    to establish regular communication with
    widespread audience. Utilize the power of
    Podcasting for creating a regular channel of

Use Podcasting for posting interviews
  • Interview based podcasts can attract your
    audience to listen to the things said by famous
    personalities or experts in any specific domain.
    You can use this medium to attract your audience.

You can use podcasts for posting daily or
weekly tips
  • Podcasts can be used as a great medium for
    posting daily or weekly tips about any specific
    product or service. This will help in
    establishing you as an authority on the subject.

Convert your blogs into podcasts
  • Podcasts are easy to listen and less time
    consuming and hence the users can easily listen
    to them. You can use this medium to make your
    blogs more accessible to your audience.

Use podcast for answering questions posted by
your audience
  • Podcast can be an effective medium to clear out
    the doubts raised by your audience and you will
    gain more credibility in the eyes of your
    audience. A trusted business has a much higher
    rate of conversion.

Take advantage of popularity through YouTube
videos using your podcasts
  • Podcasts can easily be converted into engaging
    YouTube videos using some images and your podcast
    audio. This will give you much more exposure
    without putting a lot of extra effort.

YouTube Videos can easily be converted into
  • Creating content continuously is a very taxing
    work. But, converting your YouTube videos into
    podcast is very simple and yet it will give the
    same content exposure with a different medium and
    help you get more visibility.

Create more awareness in the public about your
product or services
  • You as an industry insider may be knowing much
    more about specific products and services than
    your audience. Do not keep that knowledge to
    yourself. Instead make it known to public with
    your posts. This will not only give you more
    content material but also increase your exposure
    to public.

Bust common myths or misconceptions
  • Every industry has few things which are not fully
    known to people. People may have myths or
    misconceptions about few things and you can bust
    them with your posts. This will make also add to
    your credibility on the subject in the minds of
    your audience.

Bring out industry specific news in front of
the public
  • In this age of 24 x 7 news many a times important
    industry specific news is never able to get their
    prime spot and get shadowed. You can make your
    audience aware about such events and keep them in
    the loop.

Present Case studies and their results
  • Case studies are a very good way of understanding
    how a particular thing works in a practical
    environment. You can present your industry
    specific case studies to show the impact of any
    new development. This will give freshness to your
    content and establish your authority on the

Share relevant stories of your clients or
customers in your blogs
  • Sharing the examples of your customers or
    clients in your blog not only gives your clients
    a good feeling but your audience is also to get a
    better understanding of the scenario as they can
    easily relate to it.

Create Facebook Polls
  • Facebook is a highly popular social networking
    site which is used by most of the people.
    Creating industry related polls on Facebook can
    give you larger audience and following and you
    can even use the results as a blog post on your
    website which may even increase traffic to your

Compare various products and services
  • People like to understand the difference between
    various products in the same category and their
    specific qualities and advantages. Give them this
    knowledge and it will increase your readership.

Infographics have a great appeal
  • Infographics are visually very appealing and
    engaging too. Make good infographics and post
    share them at various sharing sites to get
    backlinks to your website.

Respond to various blog posts and articles
  • Responding to various blog posts and articles
    also keeps you active in the scene and the
    chances of increasing your readership also

Create tutorial Videos
  • Videos are the best medium to interact with your
    audience. Use this medium to regularly post
    videos in short tutorial form to show people how
    specific products can be utilized at their
    maximum capacity or how to do things rightly.

Get active on popular QA sites
  • Answering a specific industry related question
    can make you an authority on the subject and you
    may get more following. So, get active on popular
    QA websites so that you can get to know what
    people like to know

Do not lose hold on the trending topics
  • Current trends are very important for
    attracting more and more people to your website.
    Always keep yourself informed of the current
    trends so that you can utilize it for creating
    more content which can attract people.

Post PDF guides for more product information
  • Create awareness about the correct usage of
    your product through PDF guides so that the users
    can utilize it better. This will create better
    response to your product.

Use Statistics as a Tool
  • People love stats as they can easily
    understand the product through numbers and
    graphs. Utilize the power of statistics to
    highlight the current trends and usage. This is
    easily shareable and gives you good traffic.

Encourage your clients or customers to share
their product experience through videos
  • This will make your product more reliable in
    the eyes of your prospective clients and
    customer. You can ask your customers to share
    their product experience through videos on your

Write industry best practices
  • Making your customers about the industry best
    practices and showing them that you are using
    them yourself to make your products makes you
    more trustworthy in their eyes. Use this medium
    to boost your products credibility.

Understand the requirements of your customers
on public forums
  • Make your products more customer centric by
    asking them what do they exactly expect from your
    product. This is a proactive approach in
    achieving greater customer satisfaction and
    presenting yourself as a valued brand.

Create a Buyers Guide
  • Many a times buyers are ignorant of the exact
    requirements a product is going to fulfill and
    they spend more than they should on a product or
    the product doesnt get fully utilized by them.
    You can create a buyers guide training your
    customers about specific things to look for in
    the product. This will also increase your
    interaction with your audience and help in
    building trust.

Tabulate the essential tools or products
required for specific purposes
  • Giving out specific information to your
    audience is always helpful. You can create lists
    of tools or products required for using anything.

Create Checklists
  • Checklists are very helpful for the users to
    understand that they have everything they require
    for utilizing something completely or have
    gathered all the things required for the process.
    Create checklists related to your products for
    your customers.

Write a beginners guide for your new customers
  • Everybody wants new users to try their product
    or services. But, if the users are new then they
    might not be very sure on how to use a specific
    product better. You can create a users guide to
    raise awareness about your product so that you
    can have more customer.

Create Slideshows
  • Slideshows are easy to understand and follow.
    They are creative and engaging. You can create
    slideshows for your products or services and
    share them on various sites to attract new users.

Explain technical terms related to your business
  • Technical terms which are common for you may
    not be so obvious for your customers. You can use
    various forms to explain such terms to your
    customers on your website or blog. This will
    serve as a knowledgebase and keep your audience

Learn more at InfoStreamUSA.com or bycalling
InfoStream Solutions is a full-service web design
and Internet marketing company based in the
Toledo, Ohio, area serving customers in Northwest
Ohio, Southeast Michigan and beyond. InfoStream
does more than build beautiful, functional
websites. The company leverages the Internet to
make business better.
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