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Tips to Improve Website Conversions

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Title: Tips to Improve Website Conversions


1
Tips to Improve Website Conversions
2
  • Your ultimate goal, as a website owner, is to
    achieve conversions. This could be in the form of
    generating a qualified lead list, getting phone
    calls, or receiving store visits. All or any of
    these can result in sales, leading to an increase
    in your business revenue.

3
  • Hiring a Website design Manchester agency
    experienced in creating websites for small and
    medium businesses presents greater chances of
    conversion success. Such professional companies
    understand your audience and their behaviours
    better, and create a design that delivers the
    best experience to them.

4
  • Here are some strategies that experienced Website
    design Manchester companies opt for, to get a
    website perform to its peak potential, and fetch
    expected (or more) conversions

5
Adopt a Responsive Design
6
  • Audiences want information instantly. Do not
    expect them to try adjusting their screens to
    view your website clearly. Chances of them
    leaving your website immediately are more, if you
    have a non-responsive design.
  • Your audiences must be able to view your website
    on their devices before they even consider taking
    any action. Having a design that is severely
    restricted to a single device doesnt work.

7
  • A responsive design enables your website to
    adjust itself to the screen of the device the
    viewer is using.

8
  • Visitors are more likely to take action if they
    feel they can trust you. Be as genuine as
    possible on your website. A few ways to generate
    trustworthiness include

9
Use real photographs of your company and people
on About Us page, instead of stock photos of
smiling models.
10
Display customer testimonials on your product
pages.
11
  • State the benefits of your product/ service for
    users, instead of talking about how great your
    product/ service is.

12
Include videos that show how your products/
service are solving real-time problems for users
13
  • Testimonials by credible third-party businesses
    add further to trust factor. For example, viewers
    are more likely to trust a website with a
    Verisign SSL certification for its security.

14
Keep your Website Simple
15
Visitors want what they are seeking for on a
website within seconds. You need to prepare your
website to capture visitor attention within these
few seconds.
16
Loads of flash and animation, included to impress
visitors, only slow down website loading time,
and annoy them. They are sure to move to a
competitor website for information. To increase
chances of visitor stay time on your website
17
  • Favour a simple design that takes the user to the
    intended destination on your website with ease.

18
  • Keep web forms, be it contact, subscription, or
    other, simple with as few fields (preferably 2 to
    3) as possible.

19
Include search options wherever required to
enable users get information quickly.
20
Avoid visitor distraction by removing social
media feeds. Include a link to your social page
so that they can visit the page if they want to.
21
  • By being genuine and thinking from your
    audience's point of view, you can make your
    website design simple, straightforward and
    compelling. It takes the expertise of a Website
    design Manchester Company to convey the
    genuineness of your brand to your audiences, and
    get them on board.

22
Blue Whale Media LTD
Suite 16 Rowan House,
Padgate Business Park,
Warrington,
WA1 4JN.
Tel 01925 552 050
Email hello_at_bluewhalemedia.co.uk
Website
http//bluewhalemedia.co.uk/manchester/web-design-
manchester

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