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MKT 571 Course Experience Tradition / snaptutorial.com

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For more classes visit www.snaptutorial.com 1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Technological Political Economic Cultural – PowerPoint PPT presentation

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Title: MKT 571 Course Experience Tradition / snaptutorial.com


1
MKT 571 Course Experience Tradition/
snaptutorial.com
Fore more Courses
WWW.SNAPTUTORIAL.COM
2
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Final Exam Guide
MKT 571 Final Exam Guide (New)
  • 1. Which component of a marketing audit includes
    major developments in income, prices, savings,
    and credit that affect the company?
  • Technological
  • Political
  • Economic
  • Cultural
  • 1) Which of the following is most closely
    associated with a proactive marketing
    orientation?
  • A. It involves delivering superior value.
  • B. It is about understanding and meeting
    customers expressed needs.
  • C. It represents the make and sell"
    philosophy.

3
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Week 1 DQ 2
MKT 571 Week 1 DQ 1
  • What have been the major marketing trends in the
    last decade?
  • What new marketing trends do you anticipate in
    the next 10 years?
  • UOP has been the darling of Wall Street during
    the last few years. They offer some of the
    highest profit margins of any company in America
    today. And UOP has had a fine record of growing
    both revenue and profits. They are, by far, the
    largest private university in the Country.

4
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Week 2 DQ 1
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
  • This Tutorial contains 2 Papers
  • Select a local company and one of its products or
    services.
  • Create a 1,400-word Discussion Guide for your
    selected product or service to be used during the
    course of a Focus Group that researches your
    product or services target market.
  • This week we are reading about "branding".
  • Here is a recent article on the subject.
  • Comments please.
  • http//www.ksbw.com/money/21467497/detail.html.

5
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)
MKT 571 Week 2 DQ 2
  • We are entering a real crowded and mature market
    with our CNN product. (Read class case
    introduction). Here is a two part DQ.
  • 1. Describe the overall strategy we should adopt
    to maximize our potential for success.
  • 2. In one sentence write your positioning
    statement for the product
  • This Tutorial contains 2 Papers
  • Go to the Strategic Business Insights website.
  • Take the VALS Survey. Have the results sent to
    you by email. The results are sent in a
    Microsoft Word document showing your primary and
    secondary VALS segments.
  • Go to the Nielsen website.

6
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Week 3 DQ 1
MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers)
  • This Tutorial contains 2 Papers
  • Develop a 1,050-word marketing plan discussion
    which includes the following
  • Discuss what a marketing plan is and is not.
  • Examine the elements that should be included in a
    marketing plan.
  • Examine the importance of a marketing plan.
  • What do you think are the most important
    characteristics/attributes of successful sales
    people? Discuss BTW Sales is part of the
    marketing function.

7
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers)
MKT 571 Week 3 DQ 2
  • You are working at Johnson Johnson and one of
    your responsibilities is to set prices for new
    drugs. The firm has invented a cure for Aids and
    is protected by patent. The cost for the one time
    injection that cures the disease is 100 and
    includes amortization of the development cost
    (The 1 billion cost to develop the product is
    included in the 100) and the cost raw materials.
  • This Tutorial contains 2 Papers
  • You are a marketing manager for a local company
    and you are developing a plan to improve customer
    relationships and increase satisfaction.
  • Select one of the following types of local
    companies
  • Florist
  • Veterinarian
  • Health/Natural Food Store

8
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Week 4 DQ 1
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1
  • Let's assume that our overall objectives for the
    ReCharge bar is to generate 300 million in year
    1 sales and capture the 1 market share position
    in the U. S market. Describe your Distribution
    strategy to allow these lofty goals to be
    accomplished.
  • Create a 1,400-word Product Launch Plan in a
    Microsoft Word document. The Product Launch plan
    will be for two countries. Select your home
    (domestic) market and another for the
    international market. Do not select the U.S. and
    Canada, the U.S. and Britain, or Canada and
    Britain as your combinations.

9
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2
MKT 571 Week 4 DQ 2
  • Let's assume that The Recharge Bar has been
    wildly successful and we have achieved all our
    major objectives in the U. S. market by the end
    of year three. Should we consider expanding our
    distribution globally? What are some of the major
    factors that we need to be aware of and plan for?
  •  Create a 1,400-word Market Segmentation Plan for
    the New Product/Service Launch Marketing Plan.
    Include the following for both the domestic and
    international markets based on the team's
    research
  • Describe the target market (audience) profiles,
    key buying behaviors, and decision motivators for
    the consumer target market.

10
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only)
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2)
  • Select a current product or service with which
    you are familiar. This product will be used to
    pitch a new integrated marketing communication
    and marketing mix to a client who is the marketer
    or producer of the product.
  • Review the current marketing mix including the
    communication channels used.
  • Select a current product or service with which
    you are familiar. This product will be used to
    pitch a new integrated marketing communication
    and marketing mix to a client who is the marketer
    or producer of the product.
  • Review the current marketing mix including the
    communication channels used.

11
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Week 5 DQ 2
MKT 571 Week 5 DQ 1
  • Let's assume our objective for ReCharge is to
    deliver 300 million in first year sales and to
    capture the 1 market share position in the
    category by the end of our first full year of
    operation.
  • (BTW. Setting marketing objectives prior to
    developing strategy is real important)
  • What should our promotional budget be? Why? What
    methodology did you use to come up with your
    budget?
  • Instead you're going to get a chance to get your
    creative juices going and to hopefully have some
    fun doing it.
  • Each of you will demonstrate your creative
    approach to the ReCharge Bar by developing a TV
    commercial, radio spot or magazine ad. You don't
    need to get fancy with the graphics. You can
    verbally describe what is going on. But write the
    actual copy for your ad.

12
MKT 571 Course Experience Tradition /
snaptutorial.com
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final Project
MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3
  • Complete the final phase of your New Product
    Launch Marketing Plan. Consider your product
    launch to date, reflect on additional learning,
    and incorporate feedback to the Learning Team's
    Marketing Plan for your new product/service
  • Develop a 1,400-word Communication Plan including
    the following
  • Discuss the marketing communication channels
    available for the domestic and international
    markets.

13
MKT 571 Course Experience Tradition /
snaptutorial.com
Fore more Courses
WWW.SNAPTUTORIAL.COM
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