Digital marketing - PowerPoint PPT Presentation

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Digital marketing

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Digital Marketing is the quickest modifying media among all others. It takes just one slight change by a big fish like Google to send ripples of changes across the media. Thus, periodic analysis of such changes is necessary. – PowerPoint PPT presentation

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Title: Digital marketing


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Digital Marketing

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Digital Marketing
Digital marketing is the advertising and
promotion of businesses and their brands through
digital media channels. Digital media, at the
moment, includes websites, social media, radio,
television, mobile and even forms of
traditionally non-digital media such as
billboards and transit signs. Basically any
marketing media that is conveyed electronically
is considered digital marketing.
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What Does Digital Marketing Include? 
Although, Internet is the center medium for
digital marketing, there are different mediums as
well which are not necessarily driven by the
Internet - It includes - Search Engine
Marketing - Search Engine Optimization - Social
Media Marketing - Web Designing Development
-Web Content Writing Strategizing - Paid
Search Advertising - Email Marketing - Blogging
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Why is Digital Marketing Important?
  • Enables you to run targeted and customized
    campaigns via various mediums.
  • Lets you effectively engage customers across
    multiple digital channels.
  • Gives you a holistic view of data related to
    prospective customers via demographics and
    psychographics.
  • Increases your presence and visibility on social
    media platforms and search engines.
  • Strengthens your brand awareness.

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How Will It Help Your Business?
1) Firstly, it is cost-effective. 2) Also, it
empowers you to engage your clients and customize
the messages to the clients. 3) It could be
incorporated into your actual marketing
campaigns. 4) Once people consider the item that
you are offering or your business and like the
experience, they will in turn share it with their
friends via social media and other mediums.
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What are the important parts of digital marketing
that you wouldn't want to miss?
  • Engaging and Sharable Content Marketing
  • Organized Email Marketing
  • Well-Built and Functional Website Design
  • Organic SEO
  • Active Social Media

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Misconceptions About Digital Marketing
  • Higher time consumption versus fewer result
  • It is too technical and hard to track or measure
  • You need to invest lump sum money for success
  • SEO is going to die so stop this nonsense
  • Social networking is all digital or online
    marketing

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Thanks for watching

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Visit us
http//brandboyz.com/
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