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Strategic Management PPT

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Title: Strategic Management PPT


1
(No Transcript)
2
Introduction
  • Starwood is international firm because it engages
    in activities outside the borders of its home
    country.
  • Strategic and non-strategic decisions taken by
    management in different situations have been
    explored for the purpose of grasping business and
    market opportunities in a significant manner

3
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4
Background and Case study of firm
  • The UK based enterprise has global portfolio of
    luxury hotels and resorts in 80 countries. It
    shows that it has worldwide presence.
  • The major challenges for firm is to grasp
    advantage from merger and acquisition activity
    with Hyatt through reducing human resource
    management related challenge.
  • This decision can be considered as non-strategic
    decision taken.

5
STRATEGIC DECISIONS
  • According to Hunger and Wheelen (2011) strategic
    decision deals with the long-run future of the
    entire firm and rare, directive and consequential
    are the three major characteristics of decision
    making (Hunger and Wheelen, 2011).
  • Michael, Duane and Robert (2004) described
    strategic term definition in term of decisions
    which are concerned with the whole environment in
    which firm operates can be defined as strategic
    decision (Michael, Duane and Robert, 2004).
  • Jones (2009) defined that strategic decision in
    the context of providing opportunity to company
    to build mission and objectives.

6
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7
Example of strategic decision
At financial perspective with help of taking
merger example between Hyatt Hotels and Starwood,
implementation of non-strategic decision taken by
top management of Starwood can be understood in a
significant manner.
8
NON- STRATEGIC DECISIONS
  • Blumentritt (2006) defined that administrative
    and operational decisions which are taken by
    management to facilitate strategic decision can
    be referred as non-strategic decisions.
  • Richard and Brian (2001) explored that
    non-strategic decisions are normally short term
    decisions related to working of employees in an
    organization.
  • As per the present case scenario, management of
    firm was taken marketing as non-strategic
    decisions to overcome current issues faced by
    enterprise at the workplace.

9
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10
Example of non-strategic decision
HR related decisions Strategic decision taken by
firm regarding to conduct performance reviews and
configurable user assistance integrated with the
user interface, success of non-strategic
decisions helpful for organization (Commonwealth
Secretariat, 2003).
11
SWOT Analysis
12
PESTL analysis
13
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14
STRATEGIC DECISIONS
  • At financial perspective with help of taking
    merger example between Hyatt Hotels and Starwood,
    implementation of non-strategic decision taken by
    top management of Starwood can be understood in a
    significant manner.
  • Hyatt Hotels acquiring Starwood in cash and stock
    deal and in this regard, management of firm has
    taken initiative to sell its assets.
  • With help of this merger activity, management of
    Hyatt group was able to enhance its offering in
    both managed hotels and owned hotels (Debrah,
    2013).

15
CONTD.
  • When this decision analysis on financial aspects
    then it is found that cash balance of Starwood by
    end of Q2 was less than 1 billion and debt
    around 2 billion.
  • On the other side, overall market capitalization
    of Starwood is 13 billion and Hyatts is around
    7 billion. Hence, it can be said that Starwood
    is falling in financial aspect and failed to take
    more advantages as compare to Hyatt in form of a
    cash and stock deal.

16
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17
PESTL Analysis
  • Political environment and legislative related
    issues
  • Social and cultural factors
  • Myriad of security and compliance requirements
    related technology issues

18
Conclusion
  • hrough identifying risks and taking appropriate
    strategies risks to overcome those challenges,
    management of firm can be able to solve
    environmental issues, human resource management
    and financial challenges faced by organization at
    workplace.

19
References
  • Sustainability Programs Initiatives. 2015.
    Online. Available through lthttp//www.starwoodho
    tels.com/corporate/about/citizenship/sustainabilit
    y/programs.html?languageen_USgt Accessed on 29th
    Oct 2015.
  • Team, T., 2015. Why It Makes Sense For A
    Hyatt-Starwood Merger?. Online. Available
    through lthttp//www.forbes.com/sites/greatspecula
    tions/2015/10/30/why-it-makes-sense-for-a-hyatt-st
    arwood-merger/gt. Accessed on 2nd November 2015.
  • Sophie, H., and Olivier, H., 2013. HRM practices
    and low occupational status older workers.
    ,Employee Relations. 35 (3). PP.339 355.
  • Steiss,W.R.,2005. Strategic Facilities Planning
    Capital Budgeting and Debt Administration.
    Lexington Books.

20
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