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For more classes visit www.snaptutorial.com MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New) MKT 498 Week 1 DQ 1 MKT 498 Week 1 DQ 2 MKT 498 Week 1 DQ 3 MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis (New) – PowerPoint PPT presentation

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Title: MKT 498 Begins Education / snaptutorial.com


1
MKT 498 Course Begins Education /
snaptutorial.com
For More Course Tutorials
www.snaptutorial.com
2
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Entire Course
  • MKT 498 Final Exam Guide
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value of Integrated Marketing Paper
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value of Integrated Marketing Paper (New)
  • MKT 498 Week 1 DQ 1
  • MKT 498 Week 1 DQ 2
  • Xerox offers a color printer that sells for
    1,200, which they want to market to businesses.
    As the marketing manager for Xerox printers, you
    want to select an advertising medium that has a
    long exposure time and that can attract and
    retain a prospective customers attention, and
    you have a budget of 20 million.

3
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 1 DQ 1
  • MKT 498 Week 1 DQ 2
  • What is integrated marketing?
  • What is the value of integrated marketing in
    todays business environment?
  • How is integrated marketing different from
    traditional marketing?
  • What are the "non-quantifiable" tools in
    marketing? How can these tools be evaluated? What
    is the value of using these tools? How can you
    justify the use of non-quantifiable tools for
    creating a marketing strategy for a marketing
    plan?

4
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 1 DQ 3
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value of Integrated Marketing Paper (New) 
  • What are the different types of tools available
    for businesses to conduct marketing analyses? How
    are the outcomes different? How are the different
    tools for marketing analyses important in
    developing an integrated marketing communication?
    Provide an example.
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value

5
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 1 Individual Assignment Purpose and
    Value of Integrated Marketing Paper
  • MKT 498 Week 2 DQ 1
  • Write a 700- to 1,050-word paper in which you
    describe the purpose and value of integrated
    marketing.
  • In your paper, investigate an existing company
    and determine if the company has an integrated
    marketing campaign for one of the products or
    services they sell.
  • Why is it important to have a unique competitive
    advantage (often called a unique selling
    proposition, or USP)? Is a competitive advantage
    perceived or real?

6
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 2 DQ 2
  • MKT 498 Week 2 DQ 3
  • What is a target market? How do you segment a
    market to identify a target market? What is the
    value of identifying the optimal target market
    for a product or service?
  • How does demographic and geographic data
    collection differ from psychographic and life
    cycle data collection? What is the value of each?
    Provide examples.

7
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 2 DQ 4
  • MKT 498 Week 2 DQ 5
  • What assessment tools might a business use to
    determine what your competition is doing? How do
    you collect data on the competition? Provide
    examples.
  • What is the value and purpose of a marketing
    positioning statement? How does the assessment
    affect the development of the marketing position?
    How often should the marketing position change or
    be reviewed? Does it depend on the type of
    business or customer? Provide examples.

8
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 2 DQ 6
  • MKT 498 Week 2 Individual Assignment Marketing
    Analysis Tools Table
  • Why is product life cycle important? What changes
    should occur in advertising, sales, and promotion
    at the various stages of the product life cycle?
    Provide examples.
  • Complete the Marketing Analysis Tools Table which
    is posted in the Course Materials Forum. This
    table lists the various tools that are used by
    marketers to analyze product positioning,
    competitive positioning, customer perceptions,
    and distribution-channel analysis.

9
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 2 Individual Assignment week 2
    Competitive Advantage and Objectives Analysis(New)
  • MKT 498 Week 3 DQ 1
  • MKT 498 Week 2 Individual Assignment week 2
    Competitive Advantage and Objectives Analysis
  • What are some of the current trends influencing
    the effectiveness of advertising? What effect
    does emerging technology have on advertising?
    What are the changes in consumer behavior that
    are being affected?

10
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 3 DQ 2
  • MKT 498 Week 3 DQ 3
  • Identify a current and innovative advertising
    campaign you have observed recently. What are the
    characteristics of the campaign? Why is it
    innovative?
  • What is CPM? Why is CPM important? What are some
    of the differences between total cost of CPM
    and advertisement versus the CPM rate?

11
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 3 DQ 4
  • MKT 498 Week 3 DQ 5
  • Why is important for a business to consider
    alternative marketing tactics when developing an
    integrated marketing communication (IMC)
    campaign? What are some of the strengths of each
    type of communication? Provide examples. How do
    the types of communication vary by product
    category?
  • What is the difference between quantifiable and
    non-quantifiable outcomes in marketing? Provide
    an example. How do these outcomes affect the
    post-evaluation of branding and positioning
    strategies with regards to an IMC plan? How does
    a marketing plan justify the non-quantifiable
    tools in its strategy?

12
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 week 3 Integrated Marketing Communication
    Target Market Paper (New)
  • MKT 498 Week 3 Team Assignment Target Market and
    Competitive Advantage Paper
  • MKT 498 week 3 Integrated Marketing Communication
    Target Market Paper
  • Identify the ideal target market for your
    Learning Teams selected product or service,
    based on your research. In your paper, include
    the following
  • Provide a specific description of the target
    market, which should be measurable, accessible,
    sustainable, differentiable, and actionable. (2
    points)

13
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 4 DQ 1
  • MKT 498 Week 4 DQ 2
  • What is the relationship between a target market
    and selecting a distribution channel? How do the
    changes in the target market affect the design of
    the distribution channel? Provide an example.
  • What decisions go into selecting a distribution
    channel? What decisions go into selecting new
    distribution channels? What is the difference
    between a vertical and a horizontal distribution
    channel? Provide an example.

14
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 4 DQ 3
  • MKT 498 Week 4 DQ 4
  • What effect has e-commerce had on traditional
    brick-and-mortar business? Provide at least two
    examples and explain the effects. How can a
    business determine what proportion of the budget
    should be allocated for e-commerce? How has
    e-commerce globalized the small business?
  • What is a value-added network? What are the
    advantages and disadvantages of selecting
    value-added networks? How does the distribution
    change with the different stages of the product
    life cycle?

15
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 4 Individual Assignment Alternative
    Marketing Options Paper
  • MKT 498 Week 4 Integrated Marketing Communication
    Positioning Strategies Paper (New)
  • Write a 700- to 1,050-word paper in which you
    identify one marketing option from each category
    below which would be realistic for the product or
    service examined. The categories are
    advertising, personal selling, public relations,
    and promotions.
  • MKT 498 Week 4 Integrated Marketing Communication
    Positioning Strategies Paper

16
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 4 Team Assignment Marketing
    Communication Paper (New)
  • MKT 498 Week 4 Team Assignment Marketing Position
    Statement Presentation
  • MKT 498 Week 4 Team Assignment Marketing
    Communication Paper
  • Create a 12-slide Microsoft PowerPoint
    presentation in which you develop and justify a
    Marketing Position Statement for the selected
    product or service.
  • Your cover slide will be Slide 1, your Marketing
    Position Statement will be Slide 2, and your
    references slide will be Slide 12,

17
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 5 Assignment Communication Channels
    Paper (New)
  • MKT 498 Week 5 Team Assignment Integrated
    Marketing Communication Plan (New)
  • MKT 498 Week 5 Assignment Communication Channels
    Paper
  • MKT 498 Week 5 Team Assignment Integrated
    Marketing Communication Plan

18
MKT 498 Course Begins Education /
snaptutorial.com
  • MKT 498 Week 5 Team Assignment Integrated
    Marketing Communications (IMC) Plan Paper
  • 1. Executive Summary and Introduction
  •  2. Opportunity Analysis Alicia
  •  3. Market Assessment and Strategy / Integrated
    Marketing Communications Objective
  •  4. Advertising / Sales / PR
  •  5. Evaluation and Conclusion / Post Final

19
MKT 498 Course Begins Education /
snaptutorial.com
For More Course Tutorials
www.snaptutorial.com
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