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CGD 318 Course Begins Success / cgd318dotcom

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For more course tutorials visit www.cgd318.com CGD 318 Week 1 DQ 1 What is Public Relations CGD 318 Week 1 DQ 2 Public Relations and Crisis Management CGD 318 Week 1 Quiz CGD 318 Week 2 DQ 1 Public Relations Research CGD 318 Week 2 DQ 2 Publics & Public Opinion – PowerPoint PPT presentation

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Title: CGD 318 Course Begins Success / cgd318dotcom


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CGD 318 Course Begins Success / cgd318.com
For More Tutorials
www.cgd318.com
2
CGD 318 Course Begins Success / cgd318.com
  • CGD 318 Entire Course
  • CGD 318 Week 1 DQ 1 What is Public Relations
  • CGD 318 Week 1 DQ 1 What is Public Relations
  • CGD 318 Week 1 DQ 2 Public Relations and Crisis
    Management
  • CGD 318 Week 1 Quiz
  • CGD 318 Week 2 DQ 1 Public Relations Research
  • CGD 318 Week 2 DQ 2 Publics Public Opinion
  • What is Public Relations? Assess a minimum of two
    definitions of public relations from the course
    materials and your own research. Compare and
    contrast the major differences and
    interrelationships between public relations and
    journalism.

3
CGD 318 Course Begins Success / cgd318.com
  • CGD 318 Week 1 DQ 2 Public Relations and Crisis
    Management
  • CGD 318 Week 1 Quiz
  • Quiz
  • 1. When steps are taken to repair damage
    from the crisis and to prevent it from happening
    again, it is what type of strategy?
  • 2. According to the text, clients often
    criticize public relations firms for all of the
    following EXCEPT
  • Public Relations and Crisis Management. Review
    the video, Jack Welch on Toyota's PR Disaster.
    How does Dr. Welch assess Toyotas performance?
    Based on the course materials and the video and
    other research, synthesize the concepts and give
    an illustration of how

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CGD 318 Course Begins Success / cgd318.com
  • CGD 318 Week 2 Assignment To Accept or Reject a
    Client
  • CGD 318 Week 2 DQ 1 Public Relations Research
  • Public Relations Research. Identify a minimum of
    five ways research is used in public relations.
    Discuss the role of public relations research in
    setting organizational short-term and long-term
    goals within an organization
  • To Accept or Reject a Client. A well-known
    professional baseball player is suspected of
    having used steroids and other performance-enhanci
    ng drugs. He has not been charged. His agent asks
    you to advise and assist him in handling the
    intense media interest in the case.

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CGD 318 Course Begins Success / cgd318.com
  • CGD 318 Week 2 DQ 2 Publics Public Opinion
  • CGD 318 Week 2 Quiz
  • Publics Public Opinion. Choose an organization
    and identify its key audiences, or publics.
    Assess how these publics can have their opinion
    shaped. Compare and contrast the influence of the
    different types of opinion leaders and their
    influence on shaping public opinion. Respond
    substantively to at least two of your classmates
    postings.
  • Quiz
  • 1. Any false statement about a person or
    organization that creates public contempt,
    hatred, ridicule, or inflicts injury on
    reputation is known as
  • 2. Motivational objectives are more
    difficult to accomplish because

6
CGD 318 Course Begins Success / cgd318.com
  • CGD 318 Week 3 Assignment News Release
  • CGD 318 Week 3 DQ 1 The Audience
  • News Release. Review the section entitled The
    Format of a News Release in the beginning of
    Chapter 10. Choose an existing product or a made
    up product and write a one to two page news
    release (not including title and reference pages)
    announcing the introduction of the new product
    using the provided format.
  • The Audience. Select and discuss one of the
    following questions. Conduct research using the
    text and the Universitys Online Library to
    support the position you take. Respond
    substantively to at least two of your classmates
    postings.

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CGD 318 Course Begins Success / cgd318.com
  • CGD 318 Week 3 DQ 2 Public Relations Tactics
  • CGD 318 Week 3 Quiz
  • Quiz
  • 1. This form of news delivery to
    television stations must be carefully considered
    because of the cost.
  • 2. The most widely used document issued
    by practitioners to news media is the
  • 3. Which is a good public relations tech
    tool of internal communication with employees?
  • Public Relations Tactics. Review the public
    relations communications instruments in Chapter
    10, such as news releases, brochures, and
    broadcast media. Select an organization, and
    compare and contrast the strengths and
    limitations of two instruments used by the
    organization.

8
CGD 318 Course Begins Success / cgd318.com
  • CGD 318 Week 4 DQ 1 Global Impact of Public
    Relations
  • CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
    and Entertainment
  • Global Impact of Public Relations. Select an
    organization from the United States that conducts
    business in countries other than the U. S., and
    assess the impact of global public relations on
    buyer behavior (hint Coca-Cola, Disney,
    McDonalds, etc.). Respond substantively to at
    least two of your classmates postings.
  • Business, Sports, Tourism, and Entertainment.
    Synthesize the course materials and evaluate how
    the public relations professional educates the
    media using a specific example either from a
    corporation, a sports celebrity, tourism (for a
    state, for example), or for an entertainer.

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CGD 318 Course Begins Success / cgd318.com
  • CGD 318 Week 4 Quiz
  • CGD 318 Week 5 DQ 1 Public Relations Non-Profit
    Organizations
  • 1. Which is NOT a Hofstedes cultural
    dimension that addresses a cultural difference?
  • 2. The pinnacle of corporate sponsorships
    is
  • 3. The refusal to buy the products or
    services of a company is called
  • Public Relations Non-Profit Organizations.
    Select a non-profit organization (American Red
    Cross, Salvation Army, etc.) and assess the role
    of public relations in that non-profit
    organization. Compare and contrast at least two
    characteristics between a for-profit organization
    and a non-profit organization.

10
CGD 318 Course Begins Success / cgd318.com
  • CGD 318 Week 5 DQ 2 Public Relations in the 21st
    Century
  • CGD 318 Week 5 Final Paper (Public Relations of
    Starbucks)
  • Public Relations in the 21st Century. Select an
    organization from the United States and assess
    the methods with which this organization uses
    communication instruments such as traditional or
    social media for its public relations campaign.
  • For the Final Paper, you will be evaluating the
    public relations practices at an organization
    based on all the chapters in the course text.
  • Develop a paper that answers the following
    questions based on the organization of your
    choice.

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CGD 318 Course Begins Success / cgd318.com
For More Tutorials
www.cgd318.com
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