Travel and Tourism Report (1) - PowerPoint PPT Presentation

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Travel and Tourism Report (1)

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This report is based on travel and tourism where advertisement plays a very important role in travel agency. – PowerPoint PPT presentation

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Title: Travel and Tourism Report (1)


1
Travel and Tourism
  • To asses the role of advertising and selling
    products in online travel agency- A study on
    Barrhead Travels.

2
INTRODUCTION
  • Aim
  • To asses the role of advertising and selling
    products in online travel agency- A study on
    Barrhead Travels.
  • Objectives
  • To determine the role of advertisement in travel
    and tourism industry
  • To asses the link between advertisement and sale
    of services in tourism sector
  • To recommend the ways in which online travel
    agencies can better advertise their products and
    services

3
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4
RESEARCH QUESTIONS
  • What is the role of advertisement in travel and
    tourism industry?
  • Explain the relationship between advertisement
    and sale of services in tourism sector? ?
  • What are the ways using which travel agencies can
    better advertise their products and services?

5
RESEARCH METHODOLOGY
  • Data collection
  • Primary data collection
  • Questionnaire
  • Interview
  • Secondary data collection
  • Researches
  • Journals
  • Books
  • Online websites

6
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7
Contd...
  • Research design- Descriptive design
  • Research approach- Deductive approach
  • Data analysis- Quantitative data analysis
  • Research philosophies- Interpretivism philosophy
  • Sampling- Purposive sampling

8
DATA ANALYSIS
  • Thematic Analysis

9
Theme 3 Online advertisement leads to rise in
sales and profitability
10
Theme 4 Online advertisement assist in
understanding the need and preference of
customers
11
Theme 5 E-mails are one of the most commonly
sources of advertisement
12
Theme 6 There is a direct relation between
online advertisement and sale of services
13
Theme 7 Online advertisement has enhanced the
profit margin.
14
Theme 8 The company has strengthen its customer
base by online advertisement
15
Theme 9 online advertising has helped Barrhead
to achieve competitive advantage
16
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17
CONCLUSION
  • From the above research it can be concluded that
    advertisement play a very important role in
    travel industry
  • businesses in travel industry can achieve
    competitive advantage by using various from of
    advertisement
  • negative response of customer towards ads means
    that travel agencies are required to make some
    changes and improve the services offered by them
  • he growing use of social media has provided a
    very effective platform to the company in order
    to advertise its various services to wide range
    of customer in a very cost effective manner
  • From the above research it can be advertisement
    plays a very important role in travel agency.

18
RECOMMENDATIONS
  • It can be recommended that Barrhead travel is
    required to increase the use of advertisement in
    its operations so that it can enjoy higher
    profits and sales in long run.
  • it can be recommended that the company is
    required to take care of the fact that the
    information provided in online advertisement is
    useful for people and it is also relevant
  • it can be suggested that, the company is required
    to analyse the ads and promotional campaign
    strategy of its competitor

19
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