How to Make Content of Your Magento Website Look (and Work) Good the Creative Way

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How to Make Content of Your Magento Website Look
(and Work) Good the Creative Way
https//sigmainfotechblog.wordpress.com/2016/09/05
/how-to-make-content-of-your-magento-website-look-
and-work-good-the-creative-way/
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• Every ecommerce marketer realises the
  significance of web content for their business.
  However, only the successful ones realise that
  there Magento store needs much more than a catchy
  description and product information to sell.
• We researched and interacted with ecommerce
  specialists and Magento web development
  experts to know what content apart from
  descriptions and web copy can help ecommerce
  businesses sell more.
• So, here it is.

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Blog

• Almost every ecommerce store has a blog for their
  customers and visitors, but not all of them work
  well.
• Whats the objective of creating a blog for your
  Magento website in the first place?
• Its an ecommerce trend, everybodys doing it.
  Or, just to make your website seem a bit bulky
  and effective. Or maybe, youve an in-house
  copywriter who you want to keep busy in
  some-thing (writing blog posts) when theres no
  web content to write.

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• Well, if any of these sounds familiar, youve got
  your reason for content strategy failure and low
  conversions.
• Now, most successful blogs are those that are
  created with an intention to not just lure and
  engage audiences but inform and benefit them.
  They typically feature how-to articles, best-of
  lists and other informational forms of content to
  make the most of the visitors.

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The Visual Impact

• Its not something recent. Visuals have always
  served as a strong communication mode. Now, the
  ecommerce fad today is integrating social media
  sharing into your visual content.
• Some of the successful brands like Benefit
  Cosmetics and Nasty Gal utilise visual content
  and social media by allowing their happy
  customers to share their real-life photos with
  the purchased product on Instagram.

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• This promotes trust and reliability. Seeing
  regular customers using a certain product,
  visitors, prospects and intended buyers are more
  encouraged and likely to buy it.
• In addition to user-generated content, some
  brands like Coach take visual content to the nest
  level. They post permitted paparazzi-style photos
  of celebrities using their products in everyday
  life inspiring customers to follow and buy.

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The Takeaway

• These, of course, werent the only ways to
  utilise your content on your Magento website.
• You may get a lot more tactics from successful
  ecommerce marketers, developers and experts in
  Sydney.
• It is advisable to research whatever content
  ideas you get before putting into practice.

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Contact Us

• SIGMA INFOTECH PVT. LTD.
• Address Suite 610/12 Century Circuit, Baulkham
  Hills NSW 2153 Australia
• Phone [phone]
• Fax [phone]
• Website www.sigmainfotech.net.au