Whitepaper: Thriving in the Big Data era Manage Data before Data Manages you

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Thriving in the Big Data era Manage Data before
Data Manages you
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PAPER OVERVIEW
Every day, we create 2.5 quintillion bytes of
data so much that 90 of the data in the world
today has been created in the last two years
alone. Data comes from everywhere and we are
generating data more than ever before. This
white paper will explain what Big Data is and
provide practical examples, concluding with a
message how to put data your data to work.
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This white paper is sponsored and presented by
Intellectyx
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What is Big Data?
Well, what is Big Data? Is it something big
regarding data size? The term seems to be a bit
of misnomer given the word "Big" seems to simply
that the challenge is primarily in terms of data
size. In short, Big Data applies to information
that cannot be processed or analyzed using
traditional processes or tools.
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Let's review on a high level, the four Vs of Big
Data - Velocity, Volume, Variety and Variability
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Volume
We are producing more that Twitter users average
over 100,000 tweets per minute, 2 million
searches are performed in Google per minute,
online shoppers spend an average of 272,070
every minute of slowing, the data keeps growing.
The data is real and wherever they go whether a
hospital visit for pick up, shopping via an
online ecommerce site for a loved one's birthday
or broadcasting your mood via a social site.
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Velocity
In a real time world, where everything is needed
and actions happen in micro seconds, businesses
are challenged more than ever before to consume,
process streams of data and turn them into
meaningful actions in a fraction of seconds.
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Variety
Companies are not only generating high volumes of
data faster but also storing in different types
of format such as images, text, and numbers.
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Big Data is a big deal or big hype?
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Big Data a big hype
Before we further deep dive into Big Data, let's
try to clarify one common question that revolves
lately in the technology space around "Is Big
Data a big hype?
Below is a Gartner's 2012 hype cycle, which
purports to "highlight the common pattern of over
enthusiasm, disillusionment and eventual realism
that accompany each new technology and
innovation".
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Practical applications
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Big Data solution?
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Conclusion
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Conclusion
Today a successful company is not measured by the
data that is produced or stored. Gone are the
days where companies boast how much data is being
stored or generated in terabytes or zettabytes.
Today, really successful companies are determined
by their ability to put data to work - meaning
analyze data and generate valuable insights and
optimize their actions based on those insights.
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600 17th Street 2800 South, Denver, CO 80202,
U.S.A. [phone] info_at_intellectyx.com
www.Intellectyx.com
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