7 Free Google AdWords Tools You Should Be Trying

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7 Free Google AdWords Tools You Should Be Trying
Cliq Media Marketing
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Introduction

• There are so many PPC tools out there it can
  sometimes make your head spin.
• Thats the reason I have compiled this list.
• Here are 7 free Google Adwords tools that you
  should be trying. They are all incredibly useful
  and of course, free.

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1 Free Adwords Performance Grader

• This is a free tool from WordStream. It
  scrupulously audits your AdWords account in under
  a minute.
• This tool can provide you with beneficial
  insights and feedback that can help you to
  improve your campaign performance and lower your
  costs.

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2 Google Keywords Planner

• Google Keywords Planner is an absolute must for
  anyone who wants to succeed with AdWords.
• With this tool, you type in a vague search term,
  it then returns a huge amount of data on possible
  keywords you could use and their search traffic.
• I would be surprised if youre not using it
  already as its so readily available and
  effective.

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3 AdWords Editor

• AdWords Editor is the desktop version of AdWords.
  Its appearance and practicality is virtually
  identical to Google AdWords.
• However due to it being located on your desktop,
  it is capable of running quite a bit faster.
• Its a must if you have a lot of work to do on a
  particular campaign or you are managing multiple
  campaigns at once.

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4 Google Analytics

• Google Analytics allows you to track statistics
  on your campaigns with a great amount of detail.
  It comes in handy for optimising your AdWords
  campaigns and tracking just how effective they
  are.

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5 Google Trends

• Google Trends especially useful for businesses
  that are seasonal in nature.
• It allows you to see what terms are searched for
  over time.
• This gives you the ability to adjust what terms
  you are advertising for by tracking what time of
  year each particular term is searched for the
  most.

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6 Google Adwords App

• This AdWords tool is great if you have to work on
  a campaign on the go.
• It is now available for both Android and iOS.
• The app allows you to adjust your keyword bids
  and enable/disable campaigns, ad groups and ads.
• For now you dont have the ability to create new
  ads or campaigns, but as Google is constantly
  evolving that could be just around the corner.

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7 Google Analytics App

• This app is similar to Google Analytics, however
  it has far less depth to it.
• It is still very useful however as it allows you
  to quickly check statistics and reports while you
  are on the move.

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Conclusion

• These tools are incredibly useful, even critical
  to a successful Adwords campaign.
• If you arent using them already, 2016 is a great
  time to start.