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BUS 620 Reading feeds the Imagination/Uophelpdotcom

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For more course tutorials visit www.uophelp.com This Tutorial contains 2 Set of Papers for almost all Assignments (Check Details Below/Marked Blue) BUS 620 Week 1 DQ 1 What is Marketing BUS 620 Week 1 DQ 2 Marketing Strategies BUS 620 Week 1 Assignment Amazon Fresh (2 Papers) BUS 620 Week 2 DQ 1 Buyer Behavior BUS 620 Week 2 DQ 2 Customer Needs BUS 620 Week 2 Industry Forecasting (2 Papers) BUS 620 Week 3 DQ 1 Braining Nordstrom BUS 620 Week 3 DQ 2 Marketing Segmentation BUS 620 Week 3 The Case of the New Apple, Inc. BUS 620 Week 3 Assignment What You Don’t Know About Apple (2 Papers) BUS 620 Week 4 Ad Compaign - Article Review BUS 620 Week 4 Assignment Pricing (2 Papers) – PowerPoint PPT presentation

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Title: BUS 620 Reading feeds the Imagination/Uophelpdotcom


1
BUS 620 Reading feeds the Imagination/Uophelpdotco
m
  • For more course tutorials visit
  • www.uophelp.com

2
BUS 620 Entire Course (2 Set)
  • For more course tutorials visit
  • www.uophelp.com
  •  This Tutorial contains 2 Set of Papers for
    almost all Assignments (Check Details
    Below/Marked Blue)
  • BUS 620 Week 1 DQ 1 What is Marketing
  • BUS 620 Week 1 DQ 2 Marketing Strategies
  • BUS 620 Week 1 Assignment Amazon Fresh (2 Papers)
  • BUS 620 Week 2 DQ 1 Buyer Behavior

3
BUS 620 Week 1 Assignment Amazon Fresh (2 Papers)
  • For more course tutorials visit
  • www.uophelp.com
  •  AmazonFresh. Read the article AmazonFresh is
    Jeff Bezos Last Mile Quest for Total Retail
    Domination.
  • Amazon has created three elements with how they
    are approaching the consumer market fulfillment
    centers, Amazon Prime, and AmazonFresh.
  • Analyze how Amazon has captured its consumers
    desire fornot only less expensive prices, but
    faster delivery, and how it has created programs

4
BUS 620 Week 1 DQ 1 What is Marketing (Ash Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • What is Marketing? Marketing has often been
    defined in terms of satisfying customers needs
    and wants. Critics, however, maintain that
    marketing goes beyond that and creates needs and
    wants that did not exist before. They feel
    marketers encourage consumers to spend more money
    than they should on goods and services they do
    not really need. What is your understanding of
    the role of marketing and the marketing
    management process?

5
BUS 620 Week 1 DQ 2 Marketing Strategies (Ash
Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Marketing Strategies. Complete the Think About
    It activity in Section 1.2 of the text
  • Select a consumer product of personal
    interestone that you have purchased within the
    past six months. It can be anything, just as long
    you are familiar with the product and generally
    understand how it is marketed. Using the matrix
    model of marketing management in Table 1.2, fill
    in the cells of the matrix as completely and
    thoroughly as you can for the brand that you
    purchased.

6
BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Buyer Behavior. The typical buying process
    consists of the following sequence of events
    problem recognition, information search,
    evaluation of alternatives, purchase decision,
    and post purchase behavior. What specifically do
    you do as a consumer in each of these stages in a
    high involvement purchase like buying a house or
    a car? List the four main psychological processes
    as discussed in the text and what should
    marketers do to manage these four psychological
    processes affecting consumer behavior?

7
BUS 620 Week 2 DQ 2 Customer Needs (Ash Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Customer Needs. Visit GE Healthcare
    (www.gehealthcare.com/). In context to the major
    points of chapter 5, define how GE is addressing
    the needs of their hospital customers by the
    design of this Web site? Where and what is GE
    doing right, what is GE doing wrong, and where
    can GE improve using marketing research? In
    context of chapter 3, where can GE improve using
    marketing research?

8
BUS 620 Week 2 Industry Forecasting (2 Papers)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Industry Forecasting. Identify an industry of
    choice (Auto Industry, Healthcare, PC or
    Telecommunications).
  • Using the PESTEL analysis from the readings,
    discuss and analyze the factors that may impact
    the industry and the successful
  • marketing of a companys product, for example
    Ford Motor Company over the next five years.
  • Which factors are perceived to be the biggest
    weaknesses of the industry? Which factors play to
    the industrys strengths?

9
BUS 620 Week 3 Assignment What You Dont Know
About Apple (2 Papers)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • What You Dont Know About Apple.
  • Read this weeks required article What You
    Dont Know About Apple.
  • In a three- to four-page paper (not including the
    title and reference pages)
  • Discuss if Apple will continue its path to
    be the frontrunner in revolutionizing the digital
    marketplace.

10
BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash
Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Branding Nordstrom. After reading the article
    Conservative Nordstrom to sell trendy Topshop
    fashions, respond to the following
  • How does this partnership fit into Nordstroms
    current brand management strategy? Will it appeal
    to its target markets? How will it allow
    Nordstrom to differentiate itself from the
    competition?

11
BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash
Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Marketing Segmentation. What are the different
    levels of market segmentation? Synthesize the
    segmentation strategies that manufacturers of
    personal computers should implement to attract
    both the Gen Y and baby boomer generation to
    increase their purchases of computers. Are there
    some examples of companies that have already done
    a good job of marketing across generations?
    Respond to at least two of your fellow students.

12
BUS 620 Week 3 The Case of the New Apple, Inc.
(Ash Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • We have a new Assignment which could be found on
    this link
  • http//www.uophelp.com/BUS-620-28Ash29/product-1
    7122-BUS-620-Week-3-Assignment-What-You-DonE280
    99t-Know-About-Apple-282-Papers29
  • The Case of the New Apple, Inc. Read the article
  • Burrows, P., Satariano, A. (206.99). Can Phil
    Schiller keep Apple cool? Bloomberg Businessweek.
    Retrieved from http//www.businessweek.com/article
    s/206.99-06-07/can-phil-schiller-keep-apple-coolp
    2

13
BUS 620 Week 4 Assignment Pricing (2 Papers)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Pricing. Read this weeks required article How
    Companies Can Get Smart About Raising Prices.
  • In a three- to four-page paper (not including the
    title and reference pages)
  • Explain how to successfully get customers to
    pay more for your products. Reference the article
    in support of your response.

14
BUS 620 Week 4 DQ 1 The Role of Pricing (Ash
Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Mohammed, R. (2012). J.C. Penneys risky new
    pricing strategy. Harvard Business Review.
  • Is your own buying behavior influenced by coupons
    and sales?
  • Why do you think J.C. Penneys pricing strategy
    has not been successful as compared to other low
    price proponents like Walmart?

15
BUS 620 Week 4 DQ 2 Product Development Process
(Ash Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Product Development Process. Do an internet
    search of the new product development process of
    any product of your choice, and analyze the
    process for developing the product. Review the
    reasons why new products fail and make two
    specific recommendations to improve the high
    failure rate of new products.

16
BUS 620 Week 5 Assignment Marketing Challenges in
a New Economy (2 Papers)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Marketing Challenges in a New Economy. Read the
    article Airbnb and the Unstoppable Rise of the
    Share Economy.
  • A recent trend in the consumer marketplace is the
    ability for a consumer to share their personal
    belongings, such as their
  • homes/apartments, autos, tools, bicycles, and so
    forth. The shared economy has now become a
    multibillion dollar business.

17
BUS 620 Week 5 DQ 1 Marketing Channels (Ash
Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Marketing Channels. Analyze the challenges that
    organizations face in the effective transition
    between selling products using the traditional
    brick and mortar marketing channel and selling
    products online. Synthesize the strategies that
    organizations like Zara and Wal-Mart- two
    companies that are having difficulty developing
    eCommerce capability can implement to increase
    the effortless movement of customers between the
    traditional and online channels.

18
BUS 620 Week 5 DQ 2 Going Global (Ash Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Going Global. Identify the strategies for
    entering into the global market. Assess the
    strengths and limitations of each. Give an
    example of a company that has made a success of
    doing business in the global economy. What
    lessons from McDonalds success in the global
    marketplace are transferable across industries?

19
BUS 620 Week 5 Marketing in a Global Economy (Ash
Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • We have a new Assignment which could be found on
    this link
  • http//www.uophelp.com/BUS-620-28Ash29/product-1
    7120-BUS-620-Week-5-Assignment-Marketing-Challenge
    s-in-a-New-Economy-282-Papers29
  • Marketing in a Global Economy. Review the
    following article
  • Faris, S. (206.99). Grounds zero A
    Starbucks-free Italy. Bloomberg Businessweek.
    Retrieved from Proquest.

20
BUS 620 Week 6 DQ 1 Proctor Gamble in Vietnam
(Ash Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Coleman-Lochner, L. (2012). PG plays
    kindergarten catch-up with Unilever in Vietnam.
    Bloomberg. Retrieved from http//www.bloomberg.com
    /news/2012-07-04/p-g-plays-kindergarten-catch-up-w
    ith-unilever-in-vietnam.html
  • Discuss the marketing plan insights PG has
    gained through its Vietnamese marketing studies.
    How influential are those discoveries in the
    development of PG's strategy to enter the
    Vietnamese market?

21
BUS 620 Week 6 DQ 2 Creating a Plan (Ash Course)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Creating a Plan. Provide a brief overview of the
    product for which you are going to write your
    Marketing Plan. Why did you choose it? Which
    elements of the plan are you having difficulty
    with? What additional information would be needed
    to make the most informed strategic decisions for
    the future implementation of your plan?

22
BUS 620 Week 6 Final Paper Marketing Plan (3
Papers)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Develop a marketing plan for the successful
    development, commercialization and introduction
    of any product of your choice in the market
    place.
  • You are required to (1) analyze the general
    business situation in detail, including
    organizational strengths and weaknesses,
    environmental

23
BUS 620 Reading feeds the Imagination/Uophelpdotco
m
  • For more course tutorials visit
  • www.uophelp.com
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