11 Best Practices to Improve Your Conversion Rate

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Top 11 Ways to Improve Conversion Rates in a
Call-Centre
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Introduction

• The conversion rate is defined as the percentage
  of sales opportunities that actually result in
  closed deal.
• Higher the rate is, greater is the foundation for
  increased trade volume.
• Sometimes little changes in the policies of the
  organization can bring a large amount of
  difference in the ratio.

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Tips to Improve Conversion Rate

• Presentation Agenda
• Employ the Right Agent.
• Use Good Openers
• Motivate the Agents
• Monitor the Calls
• Give them Good Training
• Avoid Jargon
• Create a Clear Value Proposition
• Have Incentives
• Resolve all the Objections
• Set up a Sales Funnel
• Call at the Right Time

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Employ the Right Agent

• Hire people who are easily able to make a
  connection with the buyers.
•  Extroverts are usually the best bet as they can
  manage to talk to diverse kind of people without
  any hesitation.
• Have an employee who sounds enthusiastic,
  confident and motivated on call.
• Use the best telemarketing software.

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Use Good Openers

• The opening line needs to be upbeat and should
  sound polite.
•  Include a three-part introduction, consisting of
  your name, the organization that you represent
  and the opening benefit for the consumers.
• It helps the customers to know who you are and
  what your purpose is.
• Never use, I know you are busy, instead use I
  hope you have a few free moments, as this offer
  will surely make your day.
• Always, use the name of the buyer for creating
  personal bond with them.

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Motivate the Agents

• Tele-callers are the face of the organization.
• Keep the employees encouraged at all times.
• Ensure that optimism and healthy competition
  finds its way in the office.
• Have a reward system set up so that the callers
  are inspired to do well.
• Have regular discussions on what is working with
  the clients and what is not.

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Monitor the Calls

• It is important to understand where the problem
  is.
• An easy way to do is to track, record and
  supervise the calls.
• This will help you to realize the mistakes that
  are happening in the contact center and the
  client reactions during the interaction will give
  you an idea of what needs to be avoided during
  the communication.
• Make sure you buy telemarketing software that has
  the inbuilt recording and scrutinizing feature.

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Give them Good Training

• Must have well trained and knowledgeable
  representatives.
• Have role plays and prepare your caller well for
  tricky situations.

Avoid Jargon

• Keep it Simple! The conversation should be easy
  to comprehend for the customers.
• Try to explain technical functions in simple
  layman terms.
• Remember to phrase your pitch as though you are
  explaining the merchandise to a friend.
• Simple language keeps the audience engaged in the
  conversation.

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Create a Clear Value Proposition

• Value Proposition refers to the primary reason
  why the prospect should invest in your company
  while making the purchase instead of the others.
• It is important that you differentiate your
  products from that of the competitors and single
  out those elements that make your organization
  stand out in the market.
• It is also essential that you communicate about
  the uniqueness of your products to your consumers
  in the right way. Only, then will it generate
  optimal results.

Have Incentives

• Nothing works better than amazing offers and
  incentives.
• Understand what the customer wants and develop a
  campaign to suit their requirements.

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Resolve all the Objections

• Always be well prepared for any sort of question
  that the consumer might have.
• It is essential that you address all their
  queries to the best of your capabilities.
• Ensure that your blog posts and website content
  answer all the questions of the customers.
• Include success stories on the web page.
• Good experiences of the other buyers can prompt
  them to take the plunge.  Have their
  testimonials, reviews and case studies in order
  to encourage the others to try the product.

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Set up a Sales Funnel

• Develop a relation of trust with them before
  cracking the deal.
• Understand the buyers position in the funnel and
  only then contact them.
• Keep them in the information loop by providing
  them with facts, advice and regular e-mails.
• Recording all the previous interactions makes it
  simpler for the agents to find out the position
  of the customers in the trade life-cycle.

Call at the Right Time

• Align your organization according to the
  lifestyles of the customers.
• The operational hours should be in accordance
  with the needs of the buyers.

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