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Title: CGD 218 PAPERS Learn by Doing/cgd218papers.com


1
CGD 218 PAPERS Learn by
Doing/cgd218papers.com
2
CGD 218 PAPERS Learn by Doing
  • CGD 218 Entire Course
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • CGD 218 Week 1 Assignment Why is Visual Literacy
    Important
  • CGD 218 Week 1 Journal The Evolution of Media
  • CGD 218 Week 1 DQ 1 Using Visuals to Communicate
  • CGD 218 Week 2 Assignment Final Project - Step
    Two
  • CGD 218 Week 2 DQ 1 Typography in Business
  • CGD 218 Week 2 DQ 2 Bauhaus Manifesto
  • CGD 218 Week 3 Assignment Using Photographs from
    the Web
  • CGD 218 Week 3 Journal Visual Communication
    Today
  • CGD 218 Week 3 DQ 1 Photography and Composition
  • CGD 218 Week 3 DQ 2 Motion Pictures

3
CGD 218 PAPERS
Learn by Doing
  • CGD 218 Week 1 Assignment Why is Visual Literacy
    Important
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Why is Visual Literacy Important
  •  
  • Watch Brian Kennedys TedTalk Brian Kennedy
    Visual Literacy and Why We Need It
    (http//www.youtube.com/watch?vOefLEpds5Is), and
    address the following questions
  • Compare and contrast Kennedys definition of
    visual literacy with the textbooks definition.
    Explain how visual literacy can be considered a
    universal language. Examine how visual literacy
    can impact communication and global understanding.

4
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 1 DQ 1 Using Visuals to Communicate
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Using Visuals to Communicate
  • Regardless of where you work or what your career
    is, learning how to communicate effectively and
    professionally is important if you want to
    succeed. Further, learning how to successfully
    utilize visual media in your communication can
    dramatically enhance the effectiveness of your
    message.

5
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 1 Journal The Evolution of Media
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • The Evolution of Media
  •  Over the past several decades, communication
    media have evolved significantly. In addition to
    communicating messages through books, newspapers,
    and magazines, we now have the ability to
    communicate through blogs, websites, and social
    media like Facebook, Twitter, and YouTube. Now,
    more than ever, the average person is capable of
    creating and distributing professional-looking
    visual communication. This supports what your
    textbook identifies as perhaps the most
    significant change these new technologies are
    forcing journalists, advertisers, PR
    professionals, and entertainment executives to
    relinquish their role as gatekeepers of
    information (P.21-22).

6
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 2 Assignment Final Project - Step
    Two
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Final Project- Step Two
  • Your outline should include the following
    elements
  • A description of your message, and the desired
    results A description of the intended audience
    for your message A description of the typography
    you plan to use in your message (e.g., this might
    include the font or typeface you plan to use, the
    tone you want the type to achieve, etc.) An
    explanation of how you plan to utilize visuals to
    support your message The platform/medium you plan
    to use to communicate your message (e.g., Word
    document, PowerPoint presentation, Web
    application, etc.) An explanation for why you
    selected the platform/medium you did

7
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 2 DQ 1 Typography in Business
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Oftentimes, we cant avoid using words to
    communicate messages. And sometimes, were even
    limited with the visuals we can include. So, how
    can we make our messages as clear and
    aesthetically pleasing as possible? Incorporating
    typography can assist us in this especially in
    the business setting. Take a look at the
    following documents and examine how strategic use
    of typography and white space has affected the
    second document.

8
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 2 DQ 2 Bauhaus Manifesto
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Your textbook describes design in light of the
    Bauhaus manifesto.
  • According to the Bauhaus Design History
    (http//designhistory.org/Bauhaus3.html), what
    was so new about the Bauhaus modern art school
    was its attempt to integrate the artist and the
    craftsman, to bridge the gap between art and
    industry. It goes on to explain that mass
    production was the god, and the machine aesthetic
    demanded reduction to essentials, an excision of
    the sentimental choices and visual distractions
    that cluttered human lives.

9
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 3 Assignment Using Photographs from
    the Web
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  • Using Photographs from the Web
  •  
  • Today more than ever, photographs and other
    visual media are at our fingertips. Whether its
    through Google Images or Flickr, we have endless
    visual media available for us to use. Or, do we?
  •  
  • Watch the video Copyright Basics
    (http//youtu.be/Uiq42O6rhW4). Then, in a 2- to
    3-page paper, examine the benefits and challenges
    associated with having so many visuals available
    to us today. Describe the possible ethical and
    legal implications of using these photos, and
    explain how these issues can be avoided.

10
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 3 DQ 1 Photography and Composition
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Photography and Composition
  • When considering magazines like National
    Geographic, or social media like Pinterest, it
    becomes evident that photography plays an
    instrumental role in visual communication.
    However, creating an impactful photograph is not
    always easy.
  •  
  • Your textbook explains the importance of design
    and composition in successful photography. For
    this discussion, locate a photograph (either on
    the Web or in print) that strategically uses at
    least three elements of design (e.g., balance,
    color, asymmetry, etc.). Then, paste a link to
    the photograph (or, if it is in print, upload a
    scanned copy to the discussion forum or the web),
    and explain which elements are utilized, and how
    they affect the overall impact and message of the
    photograph.

11
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 3 DQ 2 Motion Pictures
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  • Watch at least three of the documentary trailers,
    below
  •  Documentary Trailers
  • Food, Inc. (Trailer) (http//www.imdb.com/title/tt
    1286537/) Inside Job (Trailer) (http//www.imdb.co
    m/title/tt1645089/) Marley (Trailer)
    (http//www.imdb.com/title/tt1183919/) Planet
    Earth (Trailer) (http//www.imdb.com/title/tt16450
    89/) Waste Land (Trailer) (http//www.imdb.com/tit
    le/tt1268204/) Based on the trailer, what do you
    think the intended message of the documentary is?
    What are motion pictures able to do that photos
    and still images cannot, and how does that impact
    the message being communicated?

12
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 3 Journal Visual Communication Today
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Visual Communication Today
  •  
  • Visual communication is just about everywhere we
    look. Reflect on the visuals youve seen in your
    daily life over the past couple weeks, and the
    messages theyve communicated (e.g., TV
    commercials, billboards, magazine ads, web ads,
    websites, product packaging, photographs, etc.).
    Do any stand out in your mind? If so, why do you
    think they were so effective in getting your
    attention? Are there any trends you are noticing
    specifically in todays media?

13
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 4 Assignment Final Project Step
    Three
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Final Project- Step Three
  •  
  • You should now have a strong outline for the
    message you plan to communicate in your final
    project, as well as a good idea of how you want
    to incorporate visuals. This week, locate at
    least five possible visuals that you might
    utilize for your final project (e.g.,
    photographs, drawings, video clips, screenshots,
    etc.), and add them to your existing project
    draft. Be sure to reference any visuals that you
    did not create. Then, 1-2 pages, explain why you
    selected the visuals you did, how they support
    your intended message, and what reaction or
    results you hope to gain from the use of these
    visuals.

14
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 4 DQ 1 Brand Identity
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Brand Identity
  • As stated in your textbook, branding is equated
    with everything from creative strategy to
    logotype design. It is said to exist through
    sophisticated color palettes, product packaging
    and service trademarks. Some marketers insist
    that branding is corporate image. Others align it
    with cohesive marketing communications,
    positioning, slogans or taglines.
  • Guided Response Respond to at least two of your
    peers with an evaluation of their selected
    companys brand identity, as conveyed through the
    mood board. Do you agree with your peers
    interpretation of the companys brand identity?
    Why or why not? Can you think of any elements
    that they might have missed in their mood board?

15
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 4 DQ 2 Advertising
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  • Nike My better is better (http//www.youtube.com/
    watch?vrHHMaiNGuided Response Respond to at
    least two of your peers with an evaluation of
    their selected companys brand identity, as
    conveyed through the mood board. Do you agree
    with your peers interpretation of the companys
    brand identity? Why or why not? Can you think of
    any elements that they might have missed in their
    mood board?

16
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 5 Assignment Final Project Using
    Visuals to Communicate a Message
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  • Informational brochure for a corporate event
  • Word document or PDF version of the brochure,
    containing appropriate visuals typography
    effective design, composition, and color scheme
    as well as with relevant information on the
    event.
  • Throughout each of the five weeks of this course,
    you will decide on a message to communicate,
    determine the most effective platform or medium
    for that message, and select the most appropriate
    visuals to support the message. Note that each
    visual should be referenced.

17
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 5 DQ 1 Social Media
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Social Media
  • Social media can have a significant impact on a
    companys success (both positive and negative).
    What are the pros of social media, and how do you
    think they can be harnessed to promote effective
    communication? What are the cons, and how do you
    think they can be avoided, to prevent a
    communication disaster? Identify one example that
    illustrates effective use of social media, and
    one example that illustrates ineffective use of
    social media.

18
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy
    in Business
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Reflecting on Visual Literacy in Business
  • Review the concepts weve covered in the past few
    weeks of this course, and list five take-aways.
    Explain why the five take-aways are relevant to
    you. Then, describe at least one concept that is
    either still unclear to you, or one youd like to
    explore further.
  •  
  • Guided Response Respond to at least two of your
    peers. How are their take-aways different from
    yours? With regards to the one concept they
    identified as unclear or would like to explore
    further, can you offer any additional insight,
    resources, and/or clarification?

19
CGD 218 PAPERS Learn by
Doing
  • CGD 218 Week 5 Journal Packaging Visual
    Communication
  • FOR MORE CLASSES VISIT
  • www.cgd218papers.com
  •  
  • Packaging Visual Communication
  •  
  • Over the past few weeks, youve worked to put
    together a communication piece through the use of
    visuals. Describe the steps you took to get to
    your finished communication product, and explain
    how these steps were helpful. Finally, describe
    how failing to put as much effort into the
    preparation stage could be detrimental to the
    ultimate communication of your message, and
    describe how this concept can be applied to the
    messages you communicate in your work environment.

20
CGD 218 PAPERS
Learn by Doing
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