12 Things You Can Do With Digital Press Releases

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10 Things You Can Do With Digital Press Releases
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1. Adding links still helps drive traffic to a
   website. Driving traffic is one of the primary
   objectives of website SEO, according to the
   SEMPO State of Search Report, published by
   Econsultancy. It can be one of the important
   objectives of press release SEO, too, Jarboe
   said.
2. Improve the user experience.
3. Increase visibility in search and social.
4. Use press releases as inroads to more information
   and details on a blog or website.

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1. Spark a story idea and attract a journalist or
   blogger to do a larger story that might gain a
   natural link.
2. Educate and inform your audience.
3. Build relationships.
4. Report company news or industry data.
5. Use images and video to increase page views and
   attention.
6. Embed video and multimedia.

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