Jodie Anne Mccarthy Conversion Optimization and Seo PowerPoint PPT Presentation

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Title: Jodie Anne Mccarthy Conversion Optimization and Seo


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Jodie Anne Mccarthy-Conversion Optimization and
Seo
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  • Know the Whereabouts of Your Users
  • You have to know where your users are going or
    clicking on your site and what they are doing
    there. You can use various analytic tools such as
    Crazy Egg for that purpose. This method will help
    you to determine where the users are clicking on
    your site. This will enable you to make necessary
    changes on your site in order to reach your
    conversion objectives.

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Know What your Users are Saying Jodie Anne
Mccarthy
  • You can ask your users why they are not
    converting through surveys using various
    platforms of survey. You can also use tools such
    as Click tale to conduct tests of usability. This
    will allow you to find insights in the challenges
    faced by users when visiting your site.

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