End to End Information about Ferrari - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

End to End Information about Ferrari

Description:

It will shows you depth information about Lamborghini car – PowerPoint PPT presentation

Number of Views:34

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: End to End Information about Ferrari


1
Information Technology _at_ Ferrari, S.p.A
  • Nerissa Fernandez
  • Rick Paturzo
  • Pieralberto Deganello
  • IPD-499

2
Overview
  • Company overview (Nerissa)
  • Role of information technology (Pier)
  • F1
  • Manufacturing
  • Operations
  • A global presence (Rick)

3
Company Overview
  • Ferrari who?
  • Manufacturer of Italian racing cars and
    high-performance sports cars
  • Located in Maranello, Italy Emilia-Romagna region
  • Manufacturing since 1946(?)
  • Racing since 1929
  • Employees (2003) 2968
  • Sales(2003) 1,582.8 million
  • Market share lt 1

4
Company Overview
  • Founder Enzo Ferrari (1898 1998)
  • Worked for Alfa Romeo
  • Scuderia Ferrari

5
Company Overview
  • History of the logo
  • Italian WWI hero Count Francesco Baracca
  • Prancing stallion
  • Yellow the color of Modena, Enzos hometown
  • SF Scuderia Ferrari literally means Ferrari
    Stable but is translated as Team Ferrari

6
Company Overview
  • Ferrari in the racing world
  • Italian Races
  • Alfa Romeos racing team
  • Grand Prix
  • Michael Schumacher

7
Information Technology
  • Formula 1
  • Racing division governed by International
    Automobile Federation (RIA)
  • One of the most expensive sports in the world
    teams collectively spend gt 2.8 billion to
    compete
  • Extremely technology centric
  • It all started with turbos in 1992
  • 1/10th of second separates the winner from
    everyone else
  • Strict rules over engine and car design encourage
    aggressive technology investment for competitive
    advantage

8
Information Technology
  • Formula 1 is the focus of Ferraris technology
    investment
  • Racing is Ferraris heritage
  • Integration is a competitive advantage
  • Ferrari only company that designs and
    manufactures both engine AND chassis
  • Car design cycle 9 months
  • Design 6 months
  • Manufacture 3 months
  • Technology key to meeting timeframes!
  • F1 technology then trickles down to commercial
    vehicles
  • Paddle shifters, independent suspension, disc
    brakes

9
Information Technology
  • Primary uses for information technology
  • Telemetry
  • Real-time collection/analysis of car performance
    during a race
  • Over 500 different characteristics measured in
    real-time
  • Design
  • Engine
  • Weight reduction
  • Power (engines already produce gt 800 bhp)
  • Chassis
  • Weight reduction
  • Aerodynamics/Downforce

10
Information Technology
Key Information Technology Providers
  • PTC
  • CAD/CAM software
  • Ricardo
  • Dedicated CFD program for engine flows
  • CRF (Fiat Research Center)
  • Data acquisition packages
  • General Electric
  • Commercial aircraft engine operation new
    material research
  • Massachusetts Institute of Technology
  • Combustion research
  • Shell
  • Lubricants
  • SKF
  • Bearing technology
  • AMD
  • Data center
  • Acer
  • Workstations

11
A Global Presence
  • Ferrari sells 4,300 high-performance sports
    cars a year
  • Prices 140,000 - 260,000
  • To safeguard exclusivity and high value, the
    company has set a self-imposed production limit
  • Models
  • F430
  • Scaglietti

12
A Global Presence cont
  • Beginning in 1979, the North American import and
    distribution of Ferraris was handled by Fiat SpA
  • In 1990 Ferrari North America was established
  • The company imports and distributes its vehicles
    from Maranello, Italy
  • The exports are done through a network of more
    than 300 sales and service centers in 45
    countries

13
Ferrari Clientele
  • Ferrari's main markets are
  • United States
  • Germany
  • Great Britain
  • Italy
  • The countries of the Pacific area
  • Switzerland
  • 90 of all production is exported.
  • Total units sold worldwide 6,099 (Ferrari 4,072,
    Maserati 2,027) Major market sales in 2000
  • The portfolio of orders taken by the dealership
    network is far higher than the numbers of cars
    that Ferrari can actually deliver.

14
Outsourcing
  • Ferrari Outsourced Engine Development
  • Ferrari and Tata Consultancy Services (TCS),
    Asias largest software company, have concluded a
    deal which calls for TCS to provide IT and
    engineering services for the development of
    Ferraris Formula 1 racing car
  • TCS solutions would include car electronics,
    safety, aerodynamics, and troubleshooting

15
Competition
  • Ferraris are considered high-end luxury vehicles
  • Main competitors
  • Lamborghini
  • Gallardo, Murcielago
  • Porsche
  • 911 GT2, Boxter S, Carrera GT
  • Aston Martin
  • V12 Vanquish S, DB9, V8 Vantage

16
References
  • Car and Driver, Ferrari Outsource Some Engine
    Development, http//www.caranddriver.com/article.a
    sp?section_id30article_id8966page_number1
  • Car and Driver, Lamborghini readying for a run at
    Ferrari for U.S. market dominance,
    http//autoweek.com/article.cms?articleId2696
  • Car and Driver, Fiat Juggles Maserati and Ferrari
    Brands
  • http//www.caranddriver.com/article.asp?section_i
    d30article_id9233page_number1
  • Autoweb, Consolidated Results for Ferrari S.p.A.
    Group
  • http//autoweb.drive.com.au/cms/A_53935/newsartic
    le.html
  • Ferrari.com http//ferrari.com/FWorld/fw/index.js
    p
  • Howstuffworks.com, How Enzo Ferrari Works,
    http//auto.howstuffworks.com/enzo1.htm
  • Hoovers.com, Ferrari SpA http//www.hoovers.com/f
    errari/--ID__59581--/free-co-factsheet.xhtml
  • Nationmaster.com, Ferrari, http//www.nationmaste
    r.com/encyclopedia/ferrari
  • Consolidated Results for Ferrari S.p.A Group 
  • http//www.maserati.org.au/notebook/MASERATI/mase
    rnews/maspg34_0501.html
  • http//www.andersoneconomicgroup.com/Pubs/autodata
    _releases/111004/111004auto.htm

17
Questions?
About PowerShow.com