SEO Trends For 2016 Set To Make Loft Goals Seem True

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• SEO Trends For 2016 Set To Make Loft Goals Seem
  True

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With the year 2015 generating quite a bit of
excitement with regards to the SEO industry, year
2016 too is set to bring about certain notable
changes in the search industry. Year 2015 started
shaping the future of search optimisation in
terms of behaviour and patterns followed by users
and year 2016 is set to take it a notch higher
with the following new SEO trends.
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? Video content to overtake written content
Even though a good majority of people feel that
there should be different format options for
content, written content is still very popular
and widely used. In fact it is still considered
to be a standard format for content forming a
sort of a baseline for B2C brands. It also
includes other peripheral mediums like images,
info graphics, videos etc. But year 2016 is all
set to see a definite shift in the popular trends
and technologies with video content becoming the
new mantra with regards to objectives like
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• Reaching out to a greater audience,
• Engagement with more people,
• Effectiveness of the search results and
• Overall ROI that it will generate.
• Video applications like Periscope, Snapchat, Vine
  etc., have increased viewer expectations with
  regards to using visual content. In fact Google
  has already started experimenting with visual
  content in search results by way of video
  advertisements. Even though year 2016 will
  probably not see the full conversion taking
  place, SEO trends predict that it will definitely
  experience some very crucial landmarks.

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? Mobile optimisation to get precedence over
desktop optimisation

• With a steep increase in the sale and use of
  Smartphones in the past few years, desktops are
  slowly losing out. Current statistics show that
  mobile searches outpaced desktop searches for the
  first time in the beginning of year 2015.

Google was one of the firsts along with
Mobilegeddon to acknowledge that both searches
were at par and year 2016 will see a continuance
in this shift.
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? Digital assistants will change our perception
of search queries
Digital assistants like Siri, Cortana, Google Now
etc., are steadily gaining popularity because of
their effectiveness in conducting complex
searches. The use of spoken language for
generating searches and queries is the new
emerging trend and this will make it very easy to
interact with webpages containing conversational
and colloquial content.
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? Aggregated content with live feed will gain
predominance
Live feeds involving advanced algorithms with the
ability to compile news items from pre-existing
pieces of information will gain importance. As a
result the power of news items not automatically
sourced will diminish and opinion-editorials,
tutorial contents etc., will gain importance for
their search visibility.
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? Easy indexing of social content
Year 2016 is set to see social platforms like
Twitter, Facebook etc., become heavily indexed in
the databases available to search engines like
Google. This will accord social posts the value
and consideration equivalent to that of an
independent webpage thereby blurring the
boundaries between the TWO.
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? Deep links present in applications to gain
importance
Search engines like Google, yahoo etc.,
anticipating a steep rise in the functionality
and popularity of applications, have already
started indexing them. Hence now deep links
present in these applications will become as
important as those present on the web. This,
again, will increase the importance of
application optimisation thereby benefitting
search marketers to a large extent.
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