How does Search Engine Optimization work in WordPress?

1
How does Search Engine Optimization work in
WordPress?

• WordPress makes it easy provided you put search
  words in the right places
• www.designingstation.com

2
Site Title

• This is the most important field for search
  words, but some owners put only the company name,
  not what it does or where.

3
Page Titles

• It is important to make these descriptive.
  WordPress codes these as H1 headings that are
  inspected by search engines for search words.
• Home Page Don't call the home page Home unless
  you are only trying to attract visitors looking
  for a home. Include a word relating to the
  purpose of your website. E.g. use Thingy (if that
  is the subject of your website). Welcome to
  Thingy is okay but remember that no one searches
  Google for Welcome. Call it Thingies for Plumbers
  (or other target group).
• About us Change to The Thingy Company
• Contact us Change to Contact a Thingy Expert.
• Shop Change to Thingy Shop.
• You get the idea. You are making the H1 headings
  meaningful.

4
Title Tag

• One of the most important elements in the content
  is the Title Tag. This can be seen in some
  browsers at the top left outside the website.
  WordPress automatically creates the Title Tag for
  all pages from the Page Title plus the Site
  Title.
• So a thoughtful page title and a thoughtful site
  title makes an ideal Title Tag.
• This works well for all inside pages, but you may
  want to change it for the home page. To us, the
  challenge is often getting all the important
  words within the recommended first seventy
  characters of the title tag.
• Sometimes the Title Tag created by WordPress for
  the home page might repeat some words. Here you
  can use an SEO plugin to rewrite the Title Tag
  for the home page, or any page.

5
Meta Description

• This is usually a summary of what the web page is
  about. Search engines will automatically provide
  a snippet of the first 140 characters of the text
  on the web page. But if the first 140 characters
  don't actually summarize your web page, you can
  use an SEO plugin to rewrite the Meta Description

6
SEO Plug-in

• The plug-in that works best for us is Yeast SEO.
  This lets you rewrite title tags and meta
  descriptions for even product categories in an
  ecommerce system. It also gets you to think about
  a Focus word for each web page and tells you how
  each SEO field scores for that word. It also
  guides you on the volume of information for each
  page.

7
Permalinks

• The web page URL is in the format lta
  target"_blankrel"nofollow" href"http//www.dom
  ain.com/thingy-shop"gthttp//www.domain.com/thingy-
  shoplt/agt. Permalinks is listed under Settings in
  the Dashboard. Here you can tell WordPress to use
  postname instead of a meaningless default
  PageID1234 in the web page URL. For an ecommerce
  website, you can also personalize the URL for
  product categories and products so that e.g. the
  words thingy-type replace the words
  product-category in a URL.

8
Page Content

• Of course, the words on the web page are the most
  important element in SEO and create purpose for
  all of the above tips. Here the plug-in Yeast SEO
  will guide you to having enough words on a page
  and also their score for readability. Words in
  widgets are not counted in this as they are
  usually repeated on every page.
• More SEO points can be gained by having
  sub-headings coded as H2 or H3. (Change in the
  editing screen by highlighting the sub-heading
  and selecting H2 from the dropdown that starts
  with Paragraph). In the body of a page making a
  search word a link to another page gives you even
  more points.
• The most difficult task for many website owners
  seems to be expanding the text on a page to more
  than the recommended 300 words. Help in this
  could be sought from someone looking at it from
  the outside.

9
Important information for every website to
include

• What are you promoting? Where do you provide it?
  Who should want it? Why should they use you?
  How do they contact you?
• Product categories and product names should
  automatically be search words. But you may need
  to add words to these to help search engines.
  E.g. if your product name is P9XYZ it would help
  if you rename it to P9XYZ-Thingy - if you want
  visitors who are searching for thingies and have
  never heard of a P9XYZ.

10
Relevance

• There is nothing magic about SEO. Ask this
  question. How relevant is your website to each of
  various search words that you want to attract
  visitors. Then make sure that these words feature
  in each of the above headings. Compare your
  position with that of a competitor.
• Attention to the above will help you get to the
  top of Google for content. We have seen it work
  very quickly for websites that were lacking
  search words under some of the above headings.

11
About-Us

• Designing Station is a successfully running
  subsidiary of Three Gee Solutions Pvt. Ltd. which
  serves their clients from last many Years with
  the systematic approach and quality control
  processes. we can provide trustworthy services by
  using our innovative idea in a very prompt and
  insolent way.
• Designing Station is one of the best and
  comprehensive web development company in Delhi.
  Who keeps their services up-to date with latest
  technology and tools which help us to serve you
  better. We serve the clients throughout the India
  from last many years.

12
Contact-Us

• Designing Station
• 265, LGF, Sant NagarEast Of KailashNew
  Delhi-110065Telephone [phone]Mob (91)
  9971869777E-mail info_at_designingstation.comWebsi
  te www.designingstation.com