Seo Vs Sem What’s The Difference!

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SEO Vs SEMWhats The Difference!
Eminenturetech.com
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Concluding Points

• Definition
• Orientation
• Listing Credibility
• Elements
• What to do?
• Visibility Conversion
• Cost-factor
• Ranking

Eminenturetech.com
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1. Definition
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• SEO

• Optimizing website for pulling explosive traffic

Eminenturetech.com
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• SEM

• Quick clear advertising to gain instant
  visibility

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2. Orientation
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• SEO

• Organic-search result oriented
• Unpaid and paid optimization of web

Eminenturetech.com
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• SEM

• Marketing oriented
• Paid campaigning, like PPC and SMM

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3. Listing Credibility
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• SEO

• Free listing on relevant keywords
• Organic listing gains credibility

Eminenturetech.com
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• SEM

• Paid-listing based on CPC and PPC
• Doubtful credibility due to paid campaigning

Eminenturetech.com
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4. Elements
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• SEO

• On-page optimization
• Integrating selected keyword naturally into title
  tags, meta descriptions, heading tags, alt text,
  etc.
• Quality blog posts and page copy
• Formatting page URLS
• Optimizing page load speed
• Acquire Google authorship
• Social sharing integration within your content
  etc.

Eminenturetech.com
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• SEO

• Off-page optimization
• Creating a high quality, natural backlink profile
  
• Social sharing signals
• Social bookmarking etc.

Eminenturetech.com
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• SEM

• PPC listing and paid searches for advertising
• Track conversion
• Managing budget
• Fine niche keywords
• Quality content
• Quality score

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5. What to do?
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• SEO

• Align website in search engine for ranking
  purpose
• Clear navigation in featuring website
• Easy to understand information for searchers

Eminenturetech.com
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• SEM

• Quick and clear ads creation
• Bidding on keywords
• May confuse the traffic

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6. Visibility Conversion
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• SEO

• Time-consuming (approx. 3 to 6 months)
• Continuous process

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• SEM

• Instant
• Momentary process

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7. Cost-factor
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• SEO

• Cheaper

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• SEM

• Expensive

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8. Ranking
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• SEO

• Unpredictable
• Fluctuating
• Search engine algorithm casts impact

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• SEM

• Predictable
• Instant top rank
• Little impact of search engine algorithm

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Thank You
Eminenturetech.com