Retail Sensitization - Liberty Shoes Online - PowerPoint PPT Presentation

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Retail Sensitization - Liberty Shoes Online

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Liberty Shoes, one of the famous footwear brands has more than 50 years of expertise in the footwear business. A prestigious name, it is known for developing superior quality and stylish shoes. It is well established in more than 25 countries with 50 stores outside of India. In India itself, Liberty has 350 elite showrooms and 6,000 multi-brand outlets alongside its online store for purchasing footwear online – PowerPoint PPT presentation

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Title: Retail Sensitization - Liberty Shoes Online


1
Retail SensitizationDay 1Session 3
2
Session Content
  • What is retailing?
  • Organised Shoe Retailing
  • Players in the organised shoe retailing
  • Brands
  • Independent retailers
  • The Retail boom
  • The effects of Retail boom

3
What is Retailing ?
  • Selling Goods Services to the end consumer
  • Generally at a Store

4
Types of Retailing
  • Store based retailing
  • Independent/Standalone stores
  • Department stores
  • Specialty stores
  • Food and grocery
  • Pharmacy
  • Lifestyle products
  • Warehouse-club/ hypermarket
  • Factory outlets
  • Non store based retailing
  • Internet
  • Catalogue
  • Direct
  • MLM
  • Vending

5
HYPERMARKET E.g. Big Bazaar,Giant
DEPARTMENT STORE E.g..Shoppers Stop,Lifestyle,Glob
us,Westside
6
SPECIALITY STORE E.gUnited Colors of
Benetton,Regal shoes, Planet Fashion
7
The growth of Malls
Saharganj Mall, Lucknow
City Square Mall, Jammu
8
Changing face of the Indian retail industry
Store size
MALL MANIA
50000 Sft .
Chains of large stores
30000 Sft.
Stand alone large store
15000 Sft.
First of chain stores BATA
Single brand chains proliferation
1500 Sft.
Single brand franchised chains
400 Sft.
Stand alone independents
Decade
50s
90s
80s
60s
70s
2000s
9
The Retail Landscape
  • Over 40 million square feet of modern mall space
    in various stages of development
  • 10.5 million square ft. mall space under
    development in Delhi and suburban towns alone
  • Differentiated positioning through product and
    tenant mix and facilities offered
  • Adequate parking facilities
  • Mix of shopping, entertainment and leisure
  • Specialized Facilities children play areas,
    baby changing rooms special provisions for the
    handicapped

10
Footwear Retailing
  • Organized footwear market in India valued at US
    400mn
  • Premium footwear market estimated at 20 of the
    organized footwear market, expected to grow at
    20-30 a year

11
Premium Footwear and Lifestyle Brands/ Stores
12
Organised Shoe Retailing
  • Shift in perception of customers while buying
    shoes
  • Shoe are no longer bought as a commodity
  • Now a Fashion Accessory
  • Match it to the
  • Occasion
  • Colour of your dress
  • Bags

13
Shoe Retailing - Then
Emphasis on product attributes Comfort and
Durability Shoe is a commodity and highly
Versatile
14
Shoe Retailing - Now
Emphasis on Usage/ Occasion Oriented
Fashion Specific shoes for specific occasions
15
Exercise
  • Please give at least 4 reasons for the
    following question
  • What advantages/benefits does a modern
    retailer like Revolutions offer to the customer
    vs. a independent/ standalone store?
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