ClickYou - Presentation

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PPC CAMPAIGN
5 REASONS TO DO
ClickYou
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5 Reasons To Do PPC Campaign
Pay Per Click (PPC) is an online advertising
model that helps to direct website traffic from
the search engine. Brands or business owners only
pay when the ad is clicked. Here are the top 5
reasons why you should use PPC.
1. Only pay when getting user clicks This is the
biggest advantage when you implement a PPC
campaign. You can control your money flow to
online consumers who are actually interested and
who click on your website. It is more cost
efficient over traditional advertising where you
need to spend a large amount of money. 2. Budget
control Set your budget according to your needs.
You can set a daily budget of how much you want
to spend for your ads and be flexible to change
any time you want. However it doesnt mean that
you can expect to get significant results with a
limited budget. It also depends on how
competitive your keywords are and what your
competitors are doing for PPC.
4. Generate result quickly Unlike organic search
which is important for long-term website
marketing to prove ROI, PPC is useful for a
short-term plan that generates quick results. For
example, if you launch a PPC campaign on Monday,
you can literally see results coming in regarding
traffic and conversion rate the next day.
3. Reach the right consumers with the right
ad PPC can help you to target consumers in a
specific location with specific device
preferences (eg. mobile or desktop) at a specific
time of the day, so you can deliver specific
messages to the right target consumer at the
prime time when they are nearby.
5. Supporting tool for other marketing
channels If you are looking for particular
keywords that are converting well for your search
engine optimisation (SEO), PPC can help. Using
PPC we can understand the market for a product
very early on and also test the demand from
potential customers. PPC can even help you to
promote niche events that probably wouldnt be
appropriate for other forms of advertising.
5 Reasons To Do PPC Campaign
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Get in touch
1300 141 764
Suite 1501, 97-99 Bathurst St Sydney NSW 2000
At ClickYou, we are a Google Certified Partner
and have intricate experience in running
successful campaigns for a full range of clients
including trades, education, retail and commerce