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MKT 571 Slingshot Academy - snaptutorial.com

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For more classes visit www.snaptutorial.com MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary MKT 571 Week 1 Quiz MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 MKT 571 Week 1 Summary MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ 2 MKT 571 Week 2 Quiz MKT 571 Week 2 Summary MKT 571 Week 3 DQ 1 – PowerPoint PPT presentation

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Title: MKT 571 Slingshot Academy - snaptutorial.com


1
MKT 571 Slingshot Academy / snaptutorial
For More Best A Tutorials
www.snaptutorial.com
2
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Entire Course
  • MKT 571 Final Exam Guide
  • MKT 571 Week 1 Quiz
  •  MKT 571 Week 1 DQ 1
  •  MKT 571 Week 1 DQ 2
  •  MKT 571 Week 1 Summary
  •  MKT 571 Week 2 Team Assignment New Product
    Launch Marketing Plan, Part I
  • 1) Which of the following is most closely
    associated with a proactive marketing
    orientation?
  •   A. It involves delivering superior value.
  • B. It is about understanding and meeting
    customers expressed needs.

3
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 1 Assignment Marketing Environment
    Simulation and Summary
  • MKT 571 Week 1 Quiz
  • This Tutorial contains 2 Sets of Paper
  • Complete the Marketing Environment Simulation and
    Summary in My Marketing Lab.
  • 1. Which of the following is correct about
    marketing management?
  •  2. Which of the following industries is
    most likely to use database marketing?

4
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 1 DQ 1
  • MKT 571 Week 1 DQ 2
  • What have been the major marketing trends in the
    last decade?
  • From a marketing standpoint what do you think UOP
    is doing well? What areas do you think can be
    improved?

5
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 1 Summary
  • MKT 571 Week 2 DQ 1
  • Write a Short Summary about this week
  • This week we are reading about "branding".
  • Here is a recent article on the subject.
  • Comments please.
  • http//www.ksbw.com/money/21467497/detail.html.

6
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 2 DQ 2
  • MKT 571 Week 2 Quiz
  • We are entering a real crowded and mature market
    with our CNN product. (Read class case
    introduction). Here is a two part DQ.
  • 1. Describe the overall strategy we should adopt
    to maximize our potential for success.
  • 1. When purchasing, in which state does the
    consumer set a minimum acceptable cutoff level
    for each attribute and then makes a buying
    decision?

7
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 2 Summary
  • MKT 571 Week 2 Team Assignment New Product Launch
    Marketing Plan, Part I
  • Write a Short Summary about this week Learning
  • Create a product launch plan of no more than
    1,050 words for 2 markets (domestic and
    international).
  • Market needs
  • Market growth
  • A brief SWOT Analysis

8
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 3 DQ 1
  • MKT 571 Week 3 DQ 2
  • What do you think are the most important
    characteristics/attributes of successful sales
    people? Discuss BTW Sales is part of the
    marketing function.
  • What price do you charge for the treatment?
    Defend your answer. Consider all your
    stakeholders. (Including your stock holders)

9
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 3 Individual Assignment Segmentation
    and Target Market Paper
  • MKT 571 Week 3 Learning Team Deliverable
    (Marketing Objective)
  • Write a white paper on a company of your choice
    and discuss the market segmentation within that
    industry along with the target market for the
    company and the selection process for that target
    market.
  • Complete the Learning Team Deliverable.

10
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 3 Quiz
  • MKT 571 Week 3 Summary
  • 1. Which of the following is the most
    closely related with organic growth of an
    organization?
  • Write a Short Summary about this week

11
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 4 DQ 1
  • MKT 571 Week 4 DQ 2
  • Let's assume that our overall objectives for the
    Recharge bar is to generate 300 million in year
    1 sales and capture the 1 market share position
    in the U. S market. Describe your Distribution
    strategy to allow these lofty goals to be
    accomplished.
  • Let's assume that The Recharge Bar has been
    wildly successful and we have achieved all our
    major objectives in the U. S. market by the end
    of year three. Should we consider expanding our
    distribution globally?

12
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 4 Quiz
  • MKT 571 Week 4 Summary
  • 1. Which marketing system is another channel
    development in which two or more companies put
    together resources to exploit an emerging market
    opportunity?
  • Write a Short Summary about this week

13
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 4 Team Assignment New Product Launch
    Marketing Plan, Part II
  • MKT 571 Week 5 DQ 1
  • Detail the target market profiles, key buying
    behaviors, and decision motivators for your
    consumer and organizational target markets.
  • How you will manage each stage of the PLC and
    include tactical plans for the Four Ps at each
    stage
  • Let's assume our objective for Recharge is to
    deliver 300 million in first year sales and to
    capture the 1 market share position in the
    category by the end of our first full year of
    operation.

14
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 5 DQ 2
  • MKT 571 Week 5 Individual Assignment Client Pitch
    Presentation
  • Instead you're going to get a chance to get your
    creative juices going and to hopefully have some
    fun doing it.
  • Select a current product with which you are
    familiar, and pitch a new Integrated Marketing
    Communication plan (IMC) to your client.

15
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 5 Learning Team Deliverables
    (Marketing Concepts)
  • MKT 571 Week 5 Quiz
  • Complete the Learning Team Deliverable.
  • 1. Mountain Dew is brand known for
    sponsorships of adventure events such as
    snowboarding and skateboarding competitions. What
    is the most likely objective of Mountain Dews
    sponsorship of these events?

16
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 5 Summary
  • MKT 571 Week 6 Quiz
  • Write a Short Summary about this week
  • 1. Which of the following is true regarding
    a marketing audit?
  • 2. A marketing audit typically best
    conducted by a(n)
  • 3. Which of the following is likely to be an
    important trend in marketing in the future?

17
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 6 Summary
  • MKT 571 Week 6 Team Assignment Investor Pitch
    Presentations (New Product Launch Marketing Plan,
    Part I
  • Write a Short Summary about this week
  • Pitch your Learning Team's new product to the
    class using a Microsoft PowerPoint presentation
    of 10-15 slides.

18
MKT 571 Slingshot Academy / snaptutorial
  • MKT 571 Week 6 Team Assignment New Product Launch
    Marketing Plan, Part III
  • Complete the final phase of your New Product
    Launch Marketing plan. Using the sample Marketing
    Plan in Marketing and Management (pp. 60-65),
    consider your product launch to date

19
MKT 571 Slingshot Academy / snaptutorial
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