Flavor Appeal in Gum : preferences and innovation opportunities

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Flavor Appeal in Gum innovation opportunities
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Summary
Consumer experimentation is fairly high in gum,
so tapping into the most engaging flavor trends
is a strong route to building novel appeal and
piquing consumer curiosity. Key Findings
Consumer experimentation is fairly high in gum,
with almost two thirds of consumers saying they
opt for new flavors sometimes or often. This
particular audience is most likely to be
encouraged to try new flavors by their own
curiosity or through a positive sampling
experience. Given the somewhat functional
nature of gum chewing, fresh/herbal varieties
account for the vast majority of preferences
within this, however, there are regional nuances
as to mint type, and beyond.
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Synopsis "Flavor Appeal in Gum" provides an
understanding of the most appealing flavor types
within the gum category and outlines consumer
preferences for individual flavors in this
market. It highlights key opportunities for
flavor innovation within the category by offering
a "deep dive" into regional and
demographic-specific nuances using insight from
this report 2015 Q2 global survey.It delivers the
critical "what?", "why?", and "so what?" analysis
to teach you crucial lessons that increase your
chances of launching successful products.
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Your key questions answered Which flavor type
in gum is the most appealing to consumers?
Which countries and demographics present
opportunities for flavor innovation in gum
products? What factors encourage trial of new
gum flavor variants? Does this vary by age?
How does the appeal of individual flavors stack
up against each other within a flavor type?
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Reasons To Buy See a "deep dive" approach to
the demographic and regional nuances in flavor
preferences for gum products. Discover
inspiration from product examples that showcase
best-in-class flavor innovations in gum.
Understanding what drivers the appeal of
individual flavors within popular flavor groups
in the gum category.
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Table of Contents
Introduction Attitudes and approaches to flavor
selection Gum flavor preferences at a glance Gum
flavor preferences by consumption
frequency Opportunities by flavor type
fresh/herbal Opportunities by flavor type
fruity On-trend innovation Health
Wellness Methodology
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To view the full Executive Summary and Table
of Contents, please visit Flavor Appeal in Gum
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