Why Data Driven Marketing ? - PowerPoint PPT Presentation

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Why Data Driven Marketing ?

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This Presentation offers information about data driven marketing and why it is useful for all companies in digital marketing world for generating leads. Knowing what your customer is looking at will not only rule out fishy sales strategies but also revolutionize the way we approach the consumer. If you’re looking to intrigue your consumer through data driven marketing then you’re at the right place- – PowerPoint PPT presentation

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Title: Why Data Driven Marketing ?


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WHY DATA DRIVEN
  • A look into the new approach

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What is Data Driven Marketing?
  • A new approach that gives priority to analysing
    data in order to better understand Consumer
    Behaviour.
  • Widely popular approach with many Digital
    Marketing Agencies
  • Uses insight driven analysis to arrive at
    powerful marketing decisions

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  • Analysing Data gives better insight into -
  • what your customers like and dislike
  • demographics
  • online activity
  • shopping patterns
  • decision making factors

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Tracking Conversions Improving Sales
  • The greatest benefit of a Data Driven approach is
    that one can easily track every campaign, the
    conversions it leads to and thus, improve sales.
  • The higher the conversions, the lower the cost
    per unit for advertising
  • With lower costs, once can optimize ROI better

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Predictive Analysis Improvising Campaigns
  • Predictive Analysis is when you study past data
    to predict how a future campaign would perform.
  • Data gives you insights into every campaign and
    every ad that you run online.
  • Based on this you can arrive at various
    conclusions on consumer behaviour and their
    online activity.
  • Thus, you can improve campaigns on a daily basis
    based on yesterdays data.

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Result Driven
  • Data Driven approach is extremely result driven.
    Here are some statistics that will re-inforce the
    same (source aabacosmallbusiness.com) -
  • 33 businesses gain more knowledge of customers
  • 49 maximize effectiveness of investments
  • 77 are confident in the data-driven approach (

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Be Smart Analyze Data
  • The next time you brainstorm for a marketing
    campaign, approach data first!

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Contact Us
  • USA
  • 5301 N Federal Hwy
  • Suite 180
  • Boca Raton, FL 33487
  • Phone 1 (561) 409 5666
  • Fax 1 (800) 516 3591
  • Email info_at_waspmobile.com
  • Social Profiles
  • https//www.facebook.com/waspmobile
  • https//twitter.com/waspmobile
  • https//plus.google.com/Waspmobile/posts
  • INDIA
  • Plot No. 34B, Lower Cellar,
  • Dwaraka Sinman, HUDA Heights,
  • Near Lotus Pond,
  • Rd No. 12, Banjara Hills,
  • Hyderabad, Telangana 500034
  • Phone
    91 96429 94940
  • Email
    info_at_waspmobile.com

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