Why Data Driven Marketing ?

1
(No Transcript)
2
WHY DATA DRIVEN

• A look into the new approach

3
What is Data Driven Marketing?

• A new approach that gives priority to analysing
  data in order to better understand Consumer
  Behaviour.
• Widely popular approach with many Digital
  Marketing Agencies
• Uses insight driven analysis to arrive at
  powerful marketing decisions

4

• Analysing Data gives better insight into -
• what your customers like and dislike
• demographics
• online activity
• shopping patterns
• decision making factors

5
Tracking Conversions Improving Sales

• The greatest benefit of a Data Driven approach is
  that one can easily track every campaign, the
  conversions it leads to and thus, improve sales.
• The higher the conversions, the lower the cost
  per unit for advertising
• With lower costs, once can optimize ROI better

6
(No Transcript)
7
Predictive Analysis Improvising Campaigns

• Predictive Analysis is when you study past data
  to predict how a future campaign would perform.
• Data gives you insights into every campaign and
  every ad that you run online.
• Based on this you can arrive at various
  conclusions on consumer behaviour and their
  online activity.
• Thus, you can improve campaigns on a daily basis
  based on yesterdays data.

8
Result Driven

• Data Driven approach is extremely result driven.
  Here are some statistics that will re-inforce the
  same (source aabacosmallbusiness.com) -
• 33 businesses gain more knowledge of customers
• 49 maximize effectiveness of investments
• 77 are confident in the data-driven approach (

9
Be Smart Analyze Data

• The next time you brainstorm for a marketing
  campaign, approach data first!

10
Contact Us

• USA
• 5301 N Federal Hwy
• Suite 180
• Boca Raton, FL 33487
• Phone [phone]
• Fax [phone]
• Email info_at_waspmobile.com
• Social Profiles
• https//www.facebook.com/waspmobile
• https//twitter.com/waspmobile
• https//plus.google.com/Waspmobile/posts

• INDIA
• Plot No. 34B, Lower Cellar,
• Dwaraka Sinman, HUDA Heights,
• Near Lotus Pond,
• Rd No. 12, Banjara Hills,
• Hyderabad, Telangana 500034
• Phone
  91 96429 94940
• Email
  info_at_waspmobile.com

11

Thank you!