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Web Analytics Platform

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Title: Web Analytics Platform


1
Analytics, Sweet!
  • www.FoxMetrics.com

2
Customer Analytics and Targeting
Learn About Your Customers with
See what your users are actually doing before
they buy. Any purchase requires at least some
information. The simpler the product, generally,
the less detailed information required. How
complex is your solution? What information does
each prospect require on their way towards
becoming a customer? Use this tool to see where
your customers go on your website to get the
information they need at the time they need it,
so you can optimize your user experience to cause
more prospects to convert to customers by giving
them the right information at the right time.
3
Customer Analytics and Targeting
Learn About Your Customers with
The customer is always right, even when they
arent. Customers will tell you what they think,
if you ask them. This functionality provides a
simple, low-intrusion method of asking for
customer insights and feedback on a regular basis
without having to conduct an off-line survey.
4
Customer Analytics and Targeting
Learn About Your Customers with
Accelerate the social channels that work. Improve
the ones that dont. Do you know which social
media channels are driving the most traffic or
conversions on your website? Every user is
different, and every social media channel user
has a different journey, experience, and unique
reason for using that particular channel. This
tool enables you to dig deep into the results of
your social media campaigns so you can stop doing
whats not working and increase the velocity of
what is working.
5
Customer Analytics and Targeting
Learn About Your Customers with
Email is still the killer marketing app. Make it
even better. Email marketing is still the most
powerful weapon in your digital marketing
arsenal. Opt-in subscribers are letting you know
that you have permission to contact them via
email on a regular basis. Thats powerful. But
how do you know your email campaigns are working
unless you are tracking each one of them? Our
email analytics tool gives you the power to hone
in on exactly what is working and not working
with your email marketing efforts. From
open/read rates, click-through rates, and
ultimately conversions, you can use this tools to
build a powerful, predictable, email marketing
machine.
6
Customer Analytics and Targeting
Learn About Your Customers with
Every page matters, so track every pages
performance. Every word on your website matters,
and every page on your website matters. If a
page or group of pages is not performing well,
thats your invitation to make edits or
adjustments to that page, or to conduct A/B
testing to see why its not performing as
expected. Use this tool to track the performance
of every page on your website so you can optimize
every part of your user experience.
7
Customer Analytics and Targeting
Learn About Your Customers with
Know which half of your marketing is actually
working. How do your prospects learn about your
products the very first time? What is the event
that nurtures your best customers to the final
step in becoming a customer? Thats called
attribution the cause of conversion. Its how we
know what piece of our marketing tactics caused
our prospect to become customers. All of our
touchpoints are critical, but some stand out in
generating more interest or a higher conversion
rate. Now youll know which events are having the
most positive impact on your prospects.
8
Customer Analytics and Targeting
Learn About Your Customers with
Our product suite. Your secret weapon. Its
people who buy your products not traffic or
impressions and thats why the data we collect
tracks real people and more importantly, their
behaviors. Aggregate all of that customer data,
and its a gold mine of potential insights for
your business.
9
Customer Analytics and Targeting
Learn About Your Customers
Data makes the best decisions. If you dont
measure it, you cannot change it. Analytics are
the heart of the digital marketing revolution. We
make better decisions with data, so we track
everything on our website so that we can know and
understand whats happening, and then make
specific, highly tailored decisions for each
event, and then track our results immediately.
10
Customer Analytics and Targeting
Learn About Your Customers with
Find out what your customers really want. Polls
are a superb method of customer engagement and
research. People enjoy giving their opinion,
especially when you ask them for that opinion
about something near and dear to their
hearts. Someone is at your website for a reason,
so now that you have their attention, you can
poll them on whats important to them, giving
them cause to take the time to answer.
FoxMetrics polling tools make it simple to setup
a quick user poll to learn just about anything
about your customers.
11
Customer Analytics and Targeting
Learn About Your Customers with
A polite reminder can go a long way. Nearly 68
of all ecommerce shopping carts are abandoned
with no purchase. Why? If you can shave even one
percentage point off of that rate, you could be a
huge success. The only way to make that change is
to track this metric. These are people who are
leaving your store for a reason. Our abandon cart
tool helps you re-engage your prospects who have
taken the time to shop, put items in their cart,
but then leave. We dont always know the reason
someone abandons their ecommerce shopping cart,
but we can now make sure they get a kind reminder
that they were shopping with us and that they
never completed their journey to a purchase.
12
Customer Analytics and Targeting
Learn About Your Customers with
Find out why they left your site. Not every
visitor becomes a lead, and not every lead
converts to a customer. But do you know why
visitors to your website are not converting, or
worse, why theyre leaving? Our Abandon Browse
tool gives you the data you need to effectively
re-engage shoppers or prospects who just left,
and you can re-engage them in a customized,
familiar fashion that is less intrusive than
simply reminding them that they left and then
asking Why?
13
Customer Analytics and Targeting
Learn About Your Customers with
Update your websites content in real
time. Youve built your website from the ground
up, so you know exactly how you need it to
function and when you will make updates. Use our
Content Update tool to turn any site into a
superb content management system. Update what you
want, when you want, using familiar tools
(Javascript HTML) to get the job done quickly
and without interruption to your visitors and
customers.
14
Customer Analytics and Targeting
Learn About Your Customers with
Opt-in newsletter marketing works, if you
ask. Your email newsletter may be your most
powerful marketing tool. How do you keep that
email list growing? Its as simple as asking a
visitor to sign up for your email newsletter, in
a polite and persistent manner. Our Newsletter
Sign Up function lets you do just that, while
maintaining the customers user experience and
your brand. You set the frequency and timing of
when you ask each visitor to sign up for your
newsletter, and you can also let visitors opt out
of seeing the message again.
15
Customer Analytics and Targeting
Learn About Your Customers
Every page matters, so track every pages
performance. Every word on your website matters,
and every page on your website matters. If a
page or group of pages is not performing well,
thats your invitation to make edits or
adjustments to that page, or to conduct A/B
testing to see why its not performing as
expected. Use this tool to track the performance
of every page on your website so you can optimize
every part of your user experience.
16
Customer Analytics and Targeting
Learn About Your Customers with
Optimize your sites navigation according to user
patterns. Every user takes a different journey
to your website and through your website, but is
their journey what you expected? Using
Clickstream you can track your users path
through your website to see exactly what their
behavior patterns are so you can make adjustments
to better suit your users. Adjusting to what your
users are already doing is a powerful method of
nurturing them along the path towards becoming a
user, a customer, and a brand advocate.
17
Customer Analytics and Targeting
Learn About Your Customers with
You have their attention. Now nurture them down
your funnel. Many of your users share specific
attributes, profiles, or other key data. Using
our search functionality, you can easily discover
these groups of users and customers so you can
target service, offers, and products directly to
them based on those same attributes or profiles
or other key user data. The more specifically
you can target your prospects, users, and
customers, the higher their response rates will
be.
18
Customer Analytics and Targeting
Learn About Your Customers
Survey your users in the right context. Very few
people participate in off-line or out of context
surveys, but when you ask someone their opinion
on something they are already doing, they are
much more likely to respond. Popup surveys are a
great way to learn from your customers and
prospects, especially when the survey questions
can be configured to occur while the user using
the product or service in question.
19
Customer Analytics and Targeting
Learn About Your Customers with
Directly target your specific customer
segments. No two users or customers are exactly
alike, but many have one or two or three things
in common like where they live, what type of
mobile device they use, what browser they use, or
how they landed on your site. You can use email
to target these tribes based on those specific
criteria, so when a user reaches your site from
Facebook, you can welcome them with an email that
shows youve done your homework by knowing that
they learned about your site from Facebook.
20
Customer Analytics and Targeting
Learn About Your Customers
Give customers what they need, when they need
it. You know what you have to offer, but
sometimes your customers are left guessing. Now
you can pick and choose those moments in time
when you know exactly what your customers need to
redirect their attention and clicks! to the
right place. Using the metrics already in place,
you can determine which customers and users
should go where, and redirect them at just the
right time.
21
Customer Analytics and Targeting
Learn About Your Customers with
Turn customers into loyal advocates. It really
is far easier and less expensive to keep an
existing customer than it is to attract,
activate, and onboard a new customer. Our
retention system lets you see what happens when
you make tweaks to your user experience, letting
you optimize your users experience and keep them
coming back. The customers that keep coming back
are your most valuable customers, so segment your
audiences so you can make turn your happiest
users into brand advocates.
22
Customer Analytics and Targeting
Learn About Your Customers with
The numbers never lie. Grab hold of your
data. Software as a Service was invented to
replace spreadsheets in many cases, but sometimes
we need to crunch the big numbers, and the best
way to do that is in a spreadsheet. You can
export any FoxMetrics report to a .csv file, and
then import that file directly into a
spreadsheet, so you can crunch all the numbers
you need.
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