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Do's and Don'ts of using Facebook for Business

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Innothoghts Systems pvt. ltd. digital marketing company in pune. Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing activities are search engine optimization (SEO), social media marketing, e-mail direct marketingand any other form of digital media. Read more Contact us : 8888988882. – PowerPoint PPT presentation

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Title: Do's and Don'ts of using Facebook for Business


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(No Transcript)
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  • Facebook can help promote your business and
    attract new people to your site.
  • If you're looking for a general overview of how
    to use Facebook to help your business grow, these
    fundamentals will set you up for success. You can
    also focus your activity on Facebook to meet
    specific business goals.

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DOs of Facebook Business
  • Use a Recognizable Profile Picture
  • Being recognizable is important to
    getting found and Liked. Your profile picture is
    at the top of your Page and is used as your
    thumbnail for all of your posts. Choose wisely.

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DOs of Facebook Business
  • 2. Coordinate Your Cover Photo, Pinned Post, and
    Profile CTA to Promote Marketing Campaigns
  • These three things are the most
    immediately visible parts of your Page. So if you
    want to maximize engagement with your marketing
    campaigns, make your messaging match across all
    of these features.

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DOs of Facebook Business
  • 3. Tailor Your Organic Posts
  • Facebook has a number of targeting tools
    that enable you to segment your organic posts by
    age, gender, education, etc. Use these to engage
    the right audience with the right content.

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DOs of Facebook Business
  • 4. Use Tracking URLs and Facebook Insights to
    Analyze Your Page Performance
  • Once you have these metrics, you can
    tailor your content strategy to post more of
    what works and less of what doesn't.

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DOs of Facebook Business
  • 5. Post During Strategic Times of Day
  • Research shows that posts published
    between 1-4 p.m. had the best click through and
    share rates.

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DOs of Facebook Business
  • 6. Try Using Paid Budget to Amplify Successful
    Organic Posts
  • Get better ROI for your ads by promoting
    content that you already know works. Strategic
    advertising can expand your reach and attract
    more people to your Page.

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DONTs of Facebook Business
  • 1. Leave Your Company's "About" Section Blank
  • A preview of your "about" section is shown
    beneath your profile picture, and it's one of the
    first places people will look when they're
    scanning your Page. Make sure yours displays
    relevant information about your company.

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DONTs of Facebook Business
  • 2. Use a Dummy Account
  • Dummy accounts violate Facebook's terms and
    conditions. To avoid post publishing mishaps, set
    up different publishing settings for different
    employees on your Page.

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DONTs of Facebook Business
  • 3. Post Too Often
  • Companies with fewer than 10,000 Facebook
    followers receive 60 fewer interactions per post
    when they post 60 times per month. Don't
    overwhelm your customers by posting more than a
    few times per day. Instead, spend more time
    crafting higher-quality Facebook posts.

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DONTs of Facebook Business
  • 4. Forget About Multimedia Posts
  • Your content can generate up to 94 more views if
    you add compelling visual elements and graphics.
  • Use of visual content in Facebook campaigns
    generates 65 more engagement after only a month.

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DONTs of Facebook Business
  • 5. Be Slow to Respond
  • Did you know that 42 of consumers who complain
    on social media expect a 60-minute response time?
    Whether your audience posts negative or positive
    comments, ignoring them only creates possible
    anger or disappointment.

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DONTs of Facebook Business
  • 6. Make Assumptions
  • The last thing you want is for your posts to
    blend in with the rest of the clutter on a
    customer's News Feed. Just because a strategy
    works well for one industry doesn't mean it will
    work well for yours.
  • Test your assumptions to see what actually works.

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Contact Us
  • Address
  • Mangalmurti Complex, 101, 1st Floor, Hirabaug,
    Tilak Road, Pune.
  • Number 8888988882.
  • Visit Us www.innothoughts.com

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