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Title: COM 352 Slingshot Academy /snaptutorial.com


1
 COM 352 Slingshot Academy snaptutorial
For more course Tutorials
www.snaptutorial.com
2
 COM 352 Slingshot Academy snaptutorial
COM 352 Week 1 Individual Assignment Public
Relations Roles and Responsibilities Matrix
COM 352 Entire Course
COM 352 Week 1 Individual Assignment Public
Relations Roles and Responsibilities Matrix COM
352 Week 2 Individual Assignment Publics and
Messaging COM 352 Week 3 Learning Team
Assignment Public Relations Messaging Paper COM
352 Week 3 Individual Assignment Public Relations
Messaging Paper REV Week 4 Learning Team
Assignment Crisis Communication Presentation Part
I REV Week 4 Learning Team Assignment Crisis
Communication Presentation Part 2
Directions Review the example in blue. Then,
enter the name of the organization you selected
as well as two goals for that organization. Enter
relevant information about the selected
organization in the remaining columns and answer
the questions following the table
3
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 COM 352 Slingshot Academy snaptutorial
COM 352 Week 3 Individual Assignment Public
Relations Messaging Paper
COM 352 Week 2 Individual Assignment Publics and
Messaging
In the following assignment, you are a public
relations executive who must address an issue
confronting the company where you work. Imagine
what the scenario is and incorporate this into
your presentation. Choose three of the following
five publics to address with specific messaging
and communication tools Customers or
clients Media Internal employees of your company
Create messaging for five of the selected
organizations publics in the scenarios outlined
below. Choose one message delivery method per
public. Review the example press release located
on your student website for an example of one
type of messaging for this assignment. Internal
publics Employees Promote a new green ecological
awareness campaign. Shareholders Announce the
new chief executive officer to shareholders.
4
 COM 352 Slingshot Academy snaptutorial
COM 352 Week 4 Learning Team Assignment Crisis
Communication Presentation Part 2
COM 352 Week 3 Learning Team Assignment Public
Relations Messaging Paper
Use the Virtual Organization link on the student
website to access information about a virtual
business. Click the Businesses tab at the top of
the screen. Click the name of the specific
business, such as Riordan Manufacturing, Huffman
Trucking, Kudler Fine Foods, Baderman Island,
Kelsey, Patton Fuller Community Hospital,
Northwest Community College, or Berrys Bug
Blasters. Select one of these organizations as
the basis for this assignment.
Part II Research the business assigned to your
team this week and Describe a possible crisis it
might face. Create a mini crisis communication
plan for communicating to the organizations key
publics in a Microsoft PowerPoint presentation
(minimum 6 slides). Refer to Ch. 19 under
Planning in a Crisis of The Practice of Public
Relations for useful information.
5
 COM 352 Slingshot Academy snaptutorial
COM 352 Week 5 Individual Assignment Public
Relations Ethics Comic Strip
COM 352 Week 4 Learning Team Assignment Crisis
Communication Presentation Part I
Select an organization with which you are
familiar from the University Library or the
Internet. Create a comic strip, using a
Microsoft PowerPoint presentation and clip art
from the Internet, in which you include scenarios
that compare and contrast the responsibilities
and potential conflicts of public relations
practitioners. Prepare a 350-word summary, in
addition to your comic strip, in which you
compare and contrast the responsibilities and
potential conflicts of the public relations
practitioner in the comic strip you created.
Use the University of Phoenix Material Public
Relations Communication Tools Outline, located on
your student website, to complete this
assignment. Part I Research the case study
assigned to your team this week, noting how the
specific businesses and organizations employed
public relations communication strategies during
the crisis. Respond to the following questions.
6
 COM 352 Slingshot Academy snaptutorial
COM 352 Week 5 Learning Team Assignment Community
Relations and Reputation Management
Review The Rise and Fall and Rise of Queen Martha
case study in Ch. 4 of The Practice of Public
Relations. In your Learning Team, consider how
you might answer the questions at the end of the
case study. Describe the conflict that exists
between corporate social responsibility and
reputation management in this scenario.Explain
how a public relations practitioner might balance
these conflicts.Do you think Martha Stewarts
public relations department handled the crisis
well? Explain.
7
 COM 352 Slingshot Academy snaptutorial
For more course Tutorials
www.snaptutorial.com
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