Major Google Algorithm Updates From 2010 to 2015

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Major Google Algorithm Updates From 2010 to 2015
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Google Algorithms

• Google Panda
• Google Penguin
• Google Pigeon
• Knowledge Graph Expansion
• Hummingbird
• Mobilegeddon
• RankBrain

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Google Panda

• Year of launch
• February 2011
• Christened on the name of Google engineer
  Navneet Panda
• Why created?
• To create and execute the algorithm
• What it does?
• Filters low-quality sites or thin sites
• Abstains such sites from ranking well in search
  engines
• Affects the ranking of the sites
• Takes on webpages with poor quality and duplicate
  content
• Recommends removal of such pages
• Blocks such pages from getting indexed
• Emphasizes on high-quality and informative content

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Google Panda

• Updates
• 2011
• 1. Panda/Farmer
• Date of launch 23 February
• 2. Panda 2.0 (2)
• Date of launch 11 April
• 3. Panda 2.1 (3)
• Date of launch 9 May
• 4. Panda 2.2 (4)
• Date of launch 21 June
• 5. Panda 2.3 (5)
• Date of launch 23 July
• 6. Panda 2.4 (6)
• Date of launch 12 August
• 7. Panda 2.5 (7)
• Date of launch 28 September
• 8. Panda Flux (8)
• Date of launch 5 October
• 9. Panda 3.1 (9)

• Updates
• 2012
• 1. Panda 3.2 (10)
• Date of launch January 18
• 2. Panda 3.3 (11)
• Date of launch 27 February
• 3. Panda 3.4 (12)
• Date of launch 23 March
• 4. Panda 3.5 (13)
• Date of launch 19 April
• 5. Panda 3.6 (14)
• Date of launch 27 April
• 6. Panda 3.7 (15)
• Date of launch 8 June
• 7. Panda 3.8 (16)
• Date of launch 25 June
• 8. Panda 3.9 (17)
• Date of launch 24 July
• 9. Panda 3.9.1 (18)

• Updates
• 2012
• 10. Panda 3.9.2 (19)
• Date of launch 18 September
• 11. Panda (20)
• Date of launch 27 September
• 12. Panda 21
• Date of launch 5 November
• 13. Panda 22
• Date of launch 21 November
• 14. Panda 23
• Date of launch 21 December

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Google Panda

• Updates
• 2013
• 1. Panda 24
• Date of launch 22 January
• 2. Panda 25
• Date of launch 14 March
• 3. Panda Dance
• Date of launch 11 June
• 4. Panda Recovery
• Date of launch 18 July

• Updates
• 2014
• 1. Panda 4.0 (26)
• Date of launch 19 May
• 2. Panda 4.1 (27)
• Date of launch 23 September

• Updates
• 2015
• 1. Panda 4.2 (28)
• Date of launch 17 July

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Google Penguin

• Year of launch
• 24 April, 2012
• Why created?
• To decrease the unfair practices of black hat SEO
• To take step against the violators of Googles
  webmaster guidelines
• To catch the spammers

• What it does?
• Filters low-quality sites or thin sites
• Abstaining such sites from ranking well in search
  engines
• Affect the ranking of the sites
• Takes on webpages with poor quality and duplicate
  content
• Recommends removal of such pages
• Blocks such pages from getting indexed
• Emphasizes on high-quality and informative content

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Google Penguin

• Updates
• 2012
• 1. Penguin
• Date of launch 24 April
• 2. Penguin 1.1 (2)
• Date of launch 25 May
• 3. Penguin 3
• Date of launch 5 October

• Updates
• 2013
• 1. Penguin 2.0 (4)
• Date of launch 22 May
• 2. Penguin 2.1 (5)
• Date of launch 4 October

• Updates
• 2014
• 1. Penguin 2.0 (4)
• Date of launch 22 May
• 2. Penguin 2.1 (5)
• Date of launch 4 October

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Google Pigeon

• Year of launch
• 24 July, 2014
• Why created?
• For U.S. English search results
• What it does?
• Filters low-quality sites or thin sites
• Abstaining such sites from ranking well in search
  engines
• Affect the ranking of the sites
• Takes on webpages with poor quality and duplicate
  content
• Recommends removal of such pages
• Blocks such pages from getting indexed
• Emphasizes on high-quality and informative content

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Google Pigeon

• Updates
• 2014
• 1. Pigeon
• Date of launch 24 July
• 2. Pigeon Expands (UK, CA, AU)
• Date of launch 22 December

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Knowledge Graph

• Year of launch
• 16 May, 2012
• Why created?
• To drop structures and detailed information about
  the searched topic or link
• What it does?
• Enables user to access the information easily
• Resolves the users query within second via
  displaying information graph
• No need to navigate from one site to another
• Google assembles the information itself to cater
• Summarized synopsis will become readymade
• Uplifts the page view in various languages
• Available in seven or more languages, including
  French, Spanish, German, Portuguese, Japanese,
  Russian and Italian

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Knowledge Graph

• Updates
• 2012
• 1. Knowledge Graph
• Date of launch 16 May
• 2. Knowledge Graph Expansion
• Date of launch 4 December

• Updates
• 2013
• 3. Knowledge Graph Expansion
• Date of launch 19 July

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Hummingbird

• Year of launch
• 26 September, 2013
• Why created?
• For boosting semantic search
• For improving the indexing information
• What it does?
• Boosts indexing of information instead of sorting
  information
• Language-based searches get a kick.
• Semantic searches boost up.
• Relevant information helps in ranking on the top
  of the search engines
• Most appropriate page of a website gets open
  rather than home page
• Gives more strength to long-tailed keywords
• Highlights more theme-related results.

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Hummingbird

• Updates
• 2013
• 1. Hummingbird
• Date of launch 20 August

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Updates Of The Year

• Mobile Update AKA Mobilegeddon
• Date of launch 22 April, 2015
• Significance Mobile searches became stronger
  factor in attaining ranking on search engines
• Panda 4.2 (28)
• Date of launch 17 July, 2015
• Significance Its to refresh panda data
• RankBrain
• Date of launch 26 October, 2015
• Significance Machine learning has been
  tremendously contributing to ranking.

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Thanks forWatching
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