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5 Logo Creation Mistakes to Avoid

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When it comes to creating a suitable logo for your freelance business, some very common mistakes can sneak up on you. View this presentation and learn which mistakes those are and how to avoid them… – PowerPoint PPT presentation

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Title: 5 Logo Creation Mistakes to Avoid


1
FREELANCER TIPS
  • 5 Logo Creation
  • Mistakes to Avoid

kaboompics_Pixabay
You can find more freelancer tips
on www.freelancermap.com/freelancer-tips
2
5 Logo Creation Mistakes to Avoid
  • Great logos look deceptively simple. Coming up
    with one takes up a lot of effort, but can also
    be very fun. Whether youre working on your next
    big idea, want to add that extra bling to your
    freelancing business or are a professional
    designer, some common logo creation mistakes can
    sneak up on you. Thats why theyre so common. To
    make sure you dont make them, check your
    creation against our list of the top five errors
    to avoid when designing a logo

3
Avoid these
4
1) Too many colors
  • More than four different colors tend to get too
    confusing. Moreover, going for too many colors
    might mean that they harmonize poorly. Try to go
    for a maximum of three or four that are easily
    distinguishable and dont clash. Another very
    important reason for not overdoing colors -
    sooner or later you are going to see your logo in
    black and white. And you want it to be as strong
    and meaningful as it is in color.

5
2) Bad font choice
  • Avoid Comic Sans like the plague. The quirky font
    has been so overused that it has become the
    source of Internet memes. Using multiple fonts is
    usually a bad idea, too. You want your logo to be
    simple and understandable at first glance a lot
    of fonts go against both those principles.
    Consequentially, they fail to convey their
    message or have any impact on the people looking
    at it.

6
3) Overcomplicating
  • Simple and understandable are two keywords that
    deserve their own place in the list. Going crazy
    with effects or having multiple different
    elements that dont work with each other is a
    no-go. A logo should be easy to remember,
    understand and reciprocate.
  • Disclaimer Too much abstract simplicity can hurt
    a logo, too. There are a lot of logos of a single
    letter in a circle (Pinterest, Skype, WordPress)
    dont let yours be just another one of those.

7
4) Not considering various media devices
  • Youve made a logo that looks great in your
    software of choice. Thats great, but youre not
    done yet. How will it look in a newspaper,
    letter, business card or even a t-shirt? How does
    it look on a smartphone, tablet or a huge screen?
    A good logo looks great on all kinds of media,
    even without its colors. It is extremely
    important to test it out or at least try to
    imagine it on as many options as you want.
    Sometimes it is a good idea to have a couple of
    versions for the different occasions.

8
5) Imitating or using stock photos
  • Imitation wont lead to anything good. The main
    purpose of a logo is to be original and
    immediately associated with the brand behind it.
    Taking the hype train on a current fad wont help
    achieve that. And neither will stock photos
    chances are, someone already used them.
  • One last thing you should never, ever forget
    regarding logos taste is subjective. Every
    great logo out there will have someone saying
    that its too bland or too complicated. And
    thats not a bad thing. Just keep it in mind when
    asking people for an opinion on a logo that
    youve created. And if youre doing it for a
    customer offer them a couple of slight variations
    even if youre sure which one is best.

9
Further freelancer tips available on
http//www.freelancermap.com/freelancer-tips Cont
act freelancermap.com Contact person Doreen
Schollmeier - International Affairs Mail
info_at_freelancermap.com Skype doreen.schollmeier P
hone 49-911-37750286 facebook
www.facebook.com/freelancermapInternational Twitte
r freelancer_INT
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