5-Preventive Measures to Keep Your Website Healthy – Instart Logic

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DONT FALL VICTIM TO WEB OBESITY. 5 PREVENTIVE
MEASURES TO KEEP YOUR WEBSITE HEALTHY
BY AMI BADANI
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(No Transcript)
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• My previous post highlighted the top five
  contributors to website obesity and how doing
  nothing is not an option. But, what impact does
  website obesity really have on your business?
  What are some steps you can take to shape up your
  site?
• The biggest problem with fatter websites is the
  tax they carry on performance. The heavier your
  website, the slower your website becomes, if all
  else is equal. Performance implications directly
  impact conversions and as a result, revenue. In
  fact for e-commerce sites, conversion rates
  dropped by up to 50 when "browse" page load time
  increased from one to six seconds. Also, 68 of
  people will not wait more than five seconds for a
  page to load on a mobile device. Yes, patience is
  a virtue, but not in this case.
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• The ongoing shift to mobile also carries its
  unique challenges. Nearly half of all e-commerce
  traffic is driven from mobile devices however,
  mobile connections are still slow and congested.
  Unfortunately, this isn't going to get better
  anytime soon.
• Not only do you have slow mobile connections, but
  trying to shove a fat website down a tiny pipe
  leads to all kinds of problems.
• Compound this with "Mobilegeddon," which is the
  new Google SEO policy that punishes non-mobile
  friendly sites, and it doesn't look pretty.
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• One of the easiest ways to watch your website
  weight is to take preventive measures to ensure
  your website is healthy and always keep
  performance at the top of your priority list.

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• Here are some tips to stay website-healthy
• Clean up your website Take out all unnecessary
  page content and unused assets, including
  third-party widgets, social buttons and unused
  customized fonts. Youd be surprised about how
  much unused code piles up over time. 
• Simplify your website design Dont over-design,
  and use a limited color palette. Keep it
  simple. 
• Use application performance monitoring (APM)
  tools These monitor real user experiences to
  ensure your website operates at maximum
  efficiency. 
• Optimize mobile experiences Enable
  super-easy-to-navigate and accessible pages on
  mobile devices. Menu structure, ease of
  navigation and mobile performance are the three
  most important factors for most users. 
• Implement a smarter Content Delivery Network
  (CDN) CDNs can provide a huge performance
  benefit, but choosing the right one is half the
  battle. Make sure your CDN doesnt just
  accelerate the network, but also provides
  application-level optimizations, which
  continuously learns and improves the application
  behavior. After all, you want a smarter CDN that
  works with you all the way through application
  execution versus one that stops short at the
  network edge.
• By taking these preventive measures to slim down
  your website, you can improve performance without
  sacrificing customer satisfaction. Dont fall
  victim to website obesity. Take action to improve
  web performance.
• For additional tips on how to improve
  performance, take a look at the Performance
  section on our blog.

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