BUS 508 Week 2 Assignment Diversification Strategies - PowerPoint PPT Presentation

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Title: BUS 508 Week 2 Assignment Diversification Strategies


1
BUS 508 Week 2 Assignment Diversification
Strategies   Check this A tutorial guideline
at http//www.assignmentcloud.com/BUS-508/BUS-50
8-Week-2-Assignment-Diversification-Strategies A
big question in business is To Diversify or Not
to Diversify? Some corporations (e.g., Amazon, 3M
and General Electric) have diversified broadly
over the years and have had great success. Other
diversification attempts (e.g., Time Warners
purchase of AOL) have taken companies away from
their core businesses and their experiences are
less successful. Research two corporations that
have had different outcomes (one successful and
one unsuccessful) with their diversification
strategies. Compare and contrast each
corporations diversification strategy and
evaluate the reasons for each ones success or
failure in the venture.  
2
Write a 4-6 page paper in which you 1.  
 Compare and contrast the two businessescore
business, their size, financials, global
presence, use of e-business (marketing, sales,
etc.). 2.    Compare and contrast their outcomes
(one successful, one unsuccessful). 3.    Analyze
the three primary reasons for the different
outcomes. 4.    Recommend two actions the
unsuccessful one could have made to make their
diversification venture successful.   5.    Use a
minimum of three (3) quality external resources
from the last five (5) years to support the
content of the paper. (Note Do not use Wiki
sites.)Your assignment must The specific
course learning outcomes associated with this
assignment are     Examine the private
enterprise systems, drivers of change on the
system, ethical and social responsibilities of
business, and the requirements for success in
todays business environment.     Analyze
business plans based on an analysis of domestic
and global operating environments, market
dynamics, and electronic and internal
capabilities.     Use technology and information
resources to research issues in contemporary
business.     Write clearly and concisely about
contemporary business using proper writing
mechanics For more classes visit http//www.assign
mentcloud.com
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