Copywriting Services offer by Discover SEO Adelaide

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Copywriting Services offer by Discover SEO
Adelaide
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http//www.discoverseoadelaide.com.au/
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What is Copywriting?

• Copywriting is the process of writing advertising
  promotional materials. Copy is content primarily
  used for the purpose of advertising or marketing.
  This type of written material is often used to
  persuade a person or group as well as raise brand
  awareness.

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http//www.discoverseoadelaide.com.au/
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Effective Copywriting

• Exploit your product's benefits.
• Exploit your competition's weaknesses.
• Know your audience.
• Communicate W.I.I.F.M. (What's In It For Me?)
• Focus on "you," not "we."
• Understand your medium.
• Avoid T.M.I. (Too Much Information)
• Include a call to action.
• C.Y.A. (Cover Your Ass)
• Proofread.

http//www.discoverseoadelaide.com.au/
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Commandments of Copywriting

• Write as if you are talking to a friend.
• Use simple words that are easily understood.
• Spend more time developing your headline and
  lead than anything else.
• Honor the fathers of direct response
  advertising.
• Do not write copy for bad products, bad offers,
  or bad clients.
• Do not write a word until youve thoroughly
  researched your market.
• Know who youre copywriting to. Use an offer and
  approach that is appropriate to the audience.
• Do not bear false witness regarding the product
  or service you are selling.

http//www.discoverseoadelaide.com.au/
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Copywriting Tips

• Be clear
• Be concise
• Make it about them
• Break up the page with subheads and bullets
• Avoid overuse of buzzwords
• Dont overlook micro copy
• Craft a compelling call to action
• Gauge the competition
• Know your audience
• Revise and optimize

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Contact Us
Our Address Discover SEO Adelaide 7/60 Hindmarsh
Square, Adelaide SA 5000 Call Us (08) 7009
4477 www.discoverseoadelaide.com.au
http//www.discoverseoadelaide.com.au
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