Aarkstore - Mobile Advertising Market in India 2015

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MOBILE Advertising Market in India 2015
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Summary

• Scope of reportNetscribes latest market
  research report titled Mobile Advertising Market
  in India 2015 illuminates the dynamics in the
  mobile ad market in India. Smartphone adoption in
  India is the fastest in Asia-Pacific region.
  Thanks to the constantly falling prices,
  Smartphones are fast replacing featurephones in
  the country to become te most personal device.
  Traditional ad delivery technology such as text
  message and telemarketing is being replaced by
  attractive, interactive, location-based,
  measurable ad campaigns through mobile apps,
  display, and search, amongst other
  mediums.Capabilities provided by mobile
  platforms further enhance mobile advertisers
  ability to reach target audience with relevant
  ads, in variehd formats. Better visibility,
  measurability, time to market, and control over
  ads makes it furthermore attractive and
  effective. Availability of advance cellular
  network and faster data services widens the
  opportunity for mobile ad companies in India
  significantly.

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Table of Content

• Slide 1 Executive SummaryMacroeconomic
  IndicatorsSlide 2 GDP at Factor Cost Quarterly
  (2011-12 2014-15), Inflation Rate Monthly (Jul
  2013 Dec 2013)Slide 3 Gross Fiscal Deficit
  Monthly (Feb 2013 Jul 2013), Exchange Rate Half
  Yearly (Apr 2014 Sep 2014)Slide 4 Lending Rate
  Annual (2011-12 2014-15), Trade Balance Annual
  (2010-11 2013-14), FDI Annual (2009-10
  2012-13)IntroductionSlide 5 Mobile
  Advertising (Ad) OverviewSlide 6 Mobile
  Marketing EcosystemSlide 7 Mobile Marketing
  Value ChainSlide 8 Mobile Advertising
  BenefitsSlide 9 Mobile Advertising
  FrameworksSlide 10-12 Mobile Advertisement
  Formats

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List of Tables

• Competitive Landscape1. Public Trading
  Comparables2. Company Profiles (All
  Companies)a. Company Information (All
  Companies)b. Products and Services (All
  Companies)c. Key People (All Companies)d.
  Shareholders of the Company (Only Private
  Companies)e. Key Financial Performance
  Indicators (Only Public Companies)f. Key
  Ratios g. Business Highlights (All
  Companies)Appendix1. Key Ratios Description2.
  Sources of Information

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List of Figures

• Macro Economic Indicators1. GDP at Factor Cost
  Quarterly (2011-12 to 2014-15)2. Inflation Rate
  Monthly (Jul-Aug 2013 Nov-Dec 2013)3. Gross
  Fiscal Deficit Monthly (Feb 2013 Jul 2013)4.
  Exchange Rate Monthly (Apr 2014 Sep 2014)5.
  Lending Rate Annual (2011-12, 2012-13, 2013-14,
  2014-15)6. Trade Balance Annual (2010-11,
  2011-12, 2012-13, 2013-14)7. FDI Annual
  (2009-10, 2010-11, 2011-12, 2012-13)Market
  Overview1. Mobile Advertising Market Size
  Growth (Global) (By Value 2013 2018e)2. Mobile
  Ad Spending By Ad Format (Global) (By Value
  2012, 2013)3. Mobile Ad Spending By Region
  (Global) (By Value 2013)4. Mobile Advertising
  Market Size Growth (India) (By Value 2013
  2018e)5. Vertical Focus for Mobile Ad (India)
  (2013)

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