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Title: FMCG PPT


1
FAST MOVING CONSUMER GOODS
BY VARUN SINDHUJA MANIGHANDAN
2
INTRODUCTION FAST-MOVING CONSUMER GOODS (FMCG)
OR CONSUMER PACKAGED GOODS (CPG) ARE PRODUCTS
THAT ARE SOLD QUICKLY AND AT RELATIVELY LOW COST.
THE TERM WAS COINED BY NEIL H. BORDEN IN 1965
  • 1512 fish and Fish products
  • 1513 fruit and vegetables
  • 1514 vegetable and animal oils and fats
  • 1520 dairy products
  • 1531 grain mill products
  • 1532 starches and starch products
  • 1533 animal feeds
  • 1541 bakery products
  • 1542 sugar
  • 1543 cocoa, chocolate and sugar confectionery
  • 1544 macaroni, noodles, couscous
  • 1549 other food products
  • 1551 spirits, ethyl alcohol
  • 1552 wines
  • 1553 malt liquors and malt
  • 1554 soft drinks, mineral waters
  • 1600 tobacco products
  • 2101 pulp, paper and paperboard
  • 2102 corrugated paper, containers
  • 2109 other articles of paper and paperboard
  • 2424 soap and detergents, cleaning preparations,
    perfumes
  • 2430 men women inner garments, shaving gels,
    deodorants

3
THE FMCG MARKET HAS THREE MAIN SEGMENTS
INDIAS FMCG SECTOR IS 4TH LARGEST SECTOR IN THE
ECONOMY AND CONTRIBUTE TO AROUND 3 MILLION
EMPLOYMENT OPPORTUNITIES
4
FMCG GROWTH PROSPECTS
Large Market- India has a population of more
than 1.150 Billion which is just behind
China. According to the estimates, by 2030 India
population will be around 1.450 Billion. India
surpass China to become the World largest in
terms of population. FMCG Industry which is
directly related to the population. Expected to
maintain a robust growth rate.
5
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6
GROWTH STRATEGIES FOR FMCG
  • Multi brand Strategy
  • Product Flanking
  • Brand Extensions
  • Building Product Lines
  • New Product Development
  • Innovations in Core Products
  • Long term outlook
  • Extending the PLC
  • Expanding markets by usage
  • Wide distribution network
  • Monitoring the pulse of the consumers
  • Advertising and Media coverage
  • Sales promotion

7
MARKETING STRATEGY PROCESS
8
DISTRIBUTION CHANNEL OF FMCG PRODUCT
9
IMPACT OF MODERN RETAIL ON FMCG SECTOR
  • Modern retail can have many benefits for
    different product categories
  • Including greater penetration
  • Wider product range
  • The ability to display the range
  • Direct interaction with the consumer and with the
    product

10
TOP 10 FMCG COMPANIES
  • MARKET VALUE 317.85B
  • MARKET VALUE 388.34B
  • MARKET VALUE 165.74B
  • MARKET VALUE 141.82B
  • MARKET VALUE 98.54B
  • MARKET VALUE 39.81B
  • MARKET VALUE 68.80B
  • MARKET VALUE 134.82B
  • MARKET VALUE 63.03B
  • MARKET VALUE 78.58B
  • HUL
  • ITC
  • COCA-COLA
  • ASIAN PAINTS
  • NESTLE
  • COLGATE PALMOLIVE
  • MONDELEZ INTERNATIONAL
  • PEPSICO
  • RECKITT BENCKISER GROUP
  • BRITANNIA

11
1.Hindustan Unilever Ltd.
SANJIV MEHTA
12
  • In 1888, visitors to the Kolkata harbour noticed
    crates full of Sunlight soap bars, embossed with
    the words "Made in England by Lever Brothers".
    With it, began an era of marketing branded
    (FMCG).
  • HUL cover 2 million retail outlets across
    India.
  • Directly and its products are available in over
    6.4 million outlets in the Country.
  • As per Nielsen market research data, two out of
    three Indians use HUL products.
  • In 2014, HUL was recognized as one of the world's
    most innovative companies by Forbes. With a
    ranking of number 1, it was the highest ranked
    FMCG company.

13
TOTAL ASSET VALUE
14
NET VALUE
15
2.ITC (Indian Tobacco Company)
YOGESH CHANDER DEVESHWAR
16
  • It was formed in 1970 by Henry Overton Wills.
  • Headquarters in Kolkata, West Bengal, India.
  •  In FMCG, ITC has a strong presence in  
  • Cigarettes
  • Foods
  • Apparel
  • Personal care
  • Stationery
  • Safety Matches and Agarbattis
  • In 2014, ITC was recognized as one of the world's
    most innovative companies by Forbes. With a
    ranking of number 2

17
TOTAL ASSET VALUE
18
NET VALUE
19
3.COCA COLA
AHMET MUHTAR KENT
20
  • Coca-Cola is a carbonated soft drink.
  • It is produced by The Coca-Cola
    Company of Atlanta, Georgia March 27, 1944 by
  • John Pemberton
  • The name refers to two of its original
    ingredients kola nuts, a source of caffeine,
    and coca leaves.
  • The bottlers produce finished product in cans and
    bottles from the concentrate in combination with
    filtered water and sweeteners.
  • The bottlers then sell, distribute and
    merchandise Coca-Cola to retail stores,
    restaurants and vending machines.
  • In 2014, COKE was recognized as one of the
    world's most innovative companies by Forbes. With
    a ranking of number 3
  •  

21
ASSET AND MARKET VALUE
22
4.Asian Paints (India)
K.B.S. ANAND
23
  • It is an Indian chemicals company headquartered
    in Mumbai, India established by 1 February 1942
    by Champaklal H. Choksey
  •  Asian Paints is India's largest paint company .
  • Asia's 3RD largest paint company.
  • It is one of the largest paint companies in the
    world and operates in 17 countries
  • Today Asian Paints becomes the 10th largest
    decorative paint company in the world.
  • In 2014, Asian Paint was recognized as one of the
    world's most innovative companies by Forbes. With
    a ranking of number 4

24
TOTAL ASSET VALUE
25
NET VALUE
26
5.NESTLÉ INDIA
PAUL BULCKE
27
  • It is a MNC nutritional and health-related consume
    r goods company.
  • Headquartered in Vevey, Switzerland
  • Nestlé's products include baby food, bottled
    water, breakfast cereals, coffee,
    confectionery, dairy products, ice cream, pet
    foods and snacks.
  • Nestlé's Indias first production facility was
    set up in 1961 at moga (Punjab)
  • It has 2,50,000 employees,500 factories and 8000
    range of products across the globe.
  • In 2014, NESTLE was recognized as one of the
    world's most innovative companies by Forbes. With
    a ranking of number 5

28
TOTAL ASSET VALUE
29
NET VALUE
30
6.COLGATE-PALMOLIVE
IAN M. COOK
31
  • The Colgate-Palmolive Company is an American mnc
    consumer products company focused on the
    production, distribution and provision of
    household, health care and personal products,
    such as soaps, detergents, and oral hygiene
    products (including toothpaste and toothbrushes).
  • The company's corporate offices are on Park
    Avenue in Midtown Manhattan, New York City.
  • In 1806, William Colgate and B.J. Johnson
    Palmolive in 1898
  • In 1953 "Colgate-Palmolive Company", the current
    name.

32
TOTAL ASSET VALUE
33
NET VALUE
34
7. MONDELEZ INTERNATIONAL
IRENE BLECKER ROSENFELD
35
  • An American mnc confectionery, food and beverage
    conglomerate, employing around 107,000 people
    around the world.
  • It comprises the global snack and food brands of
    the former Kraft Foods Inc. The Mondelez name,
    adopted in 2012, came from the input of Kraft
    Foods employees at the time, a combination of the
    words for "world" and "delicious" in Roman
    languages
  • The company has its origin as National Dairy
    Products Corporation (National Dairy), formed on
    December 10, 1923, by Thomas H. Mcinnerney
  • In 2014, MI was recognized as one of the world's
    most innovative companies by Forbes. With a
    ranking of number 7

36
ASSET AND MARKET VALUE
37
8. PEPSICO INDIA
INDRA NOOYI
38
  • The recipe for the soft drink Pepsi was first
    developed in the 1880s by Caleb Bradham
  • An American mnc food and beverage corporation
    headquartered in Purchase, New York, United
    States, with interests in the manufacturing,
    marketing, and distribution of grain-based snack
    foods, beverages, and other products.
  • Pepsico was formed in 1965 with the merger of
    the Pepsi-Cola Company and Frito-Lay, Inc.
  • As of January 26, 2012, 22 of pepsico's brands
    generated retail sales of more than
    1 billion and the company's products were
    distributed across more than 200 countries,
    resulting in annual net revenues of
    43.3 billion.
  • Pepsico is the second largest food and beverage
    business in the world.

39
ASSET AND MARKET VALUE
40
9. RECKITT BENCKISER
RAKESH KAPOOR
41
  • Johann a. Benckiser founded a business in Germany
    in 1823.
  • A multinational consumer goods company
    headquartered in slough, berkshire, england.
  • It is a producer of health, hygiene and home
    products.
  • It was formed in 1999 by the merger of the
    uk-based Reckitt colman plc and the
    netherlands-based Benckiser.
  • Rb's brands include french's mustard,
    the antiseptic brand dettol, the sore
    throat medicine strepsils, the hair
    removal brand veet, the air freshener air
    wick, calgon, clearasil, cillit
    bang, durex, lysol, mycil and vanish.
  • It has operations in around 60 countries and its
    products are sold in almost 200 countries.

42
ASSET AND MARKET VALUE
43
10.BRITANNIA INDUSTRIES
VARUN BERRY
44
  • It is an Indian food-products corporation based
    in Kolkata, India
  • It is famous for its Britannia and Tiger brands
    of biscuit, which are popular throughout India.
  • Britannia has an estimated 38 market share in
    biscuit segment.
  • Products -Bakery products, including biscuits,
    bread, cakes and rusk, and dairy products,
    including milk, butter, cheese, ghee and dahi.
  • The company was established in 1892 by "V.S.
    Brothers , with an investment of Rs. 295.
  • The brand names of biscuits include Vita
    MarieGold, Tiger, Nutrichoice Junior,Good day, 50
    50, Treat, Pure Magic, Milk Bikis, Good
    Morning, Bourbon, Thin Arrowroot, Nice, Little
    Hearts and many more.

45
TOTAL ASSET VALUE
46
NET VALUE
47
CONCLUSION
  • Going forward, the industry prospects remain
    attractive
  • New graduates can hope to leverage the training
  • Job learning at the leading players in various
    functional roles
  • More people these days have started involving
    themselves in this field.
  • It creates tremendous job opportunities.
  • It is a steady, diverse and a highly profitable
    industry where a person can do a lot of work.

48
JOB OPPURTUNITIES IN FMCG SECTORS
  • Sales and supply chain,
  • Investment,
  • Promotion,
  • H.R development,
  • General management.
  • Trade directly with the various traders online.

49
THANK YOU!
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